Impact of customer loyalty on crossover between private accommodations and traditional hotels

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Added on 2022/11/29

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This dissertation explores the impact of customer loyalty on the crossover between private accommodations and traditional hotels, focusing on Airbnb and Marriott. It analyzes the factors leading to the shift in customer loyalty and recommends strategies for enhancing consumer experience and acquiring a loyal customer base. The research methodology involves online surveys and literature review, with data analysis using SPSS.

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Impact of customer loyalty on crossover between private accommodations and traditional hotels

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