Marketing and Business Performance - Assignment
Added on 2020-09-17
13 Pages3956 Words130 Views
Data Science and Big Data
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DISSERTATIONPROPOSAL
Table of ContentsPROPOSAL.....................................................................................................................................1Background of the study.............................................................................................................1Aim and objectives......................................................................................................................1Research questions......................................................................................................................2Rationale of the study..................................................................................................................2Literature Review........................................................................................................................3Research methodology ...............................................................................................................5Research plan and procedure......................................................................................................6REFERENCES................................................................................................................................9
PROPOSALBackground of the studyMarketing is the strategic process of exchanging goods and creating value for consumers(Keegan and Green, 2015). Marketing is the tool through which companies create value forcustomers and develop strong bonding with potential buyers. It is management process throughwhich entities can identify, anticipate and satisfy needs of customers and can make them positivetowards brand (Ivanov and et. al., 2015). Marketing is the way that can increase overall brandawareness of the company and can influence mind of potential buyers (Nowak and et. al., 2015).In the modern competitive environment companies are putting their best efforts so that clientscan sustain in the market for longer duration. In addition to this, it can be said that companies arefocused towards marketing in order to have better promotion of products and services. Alongwith this, communication with customers is also being advanced through using advertisements.However, businesses are trying to advance customer base through using effective marketingstrategies. Organizations are trying to understand market and consumers needs and accordinglycompany provides products to end users. Businesses are focused towards development ofproducts and services which can assist in meeting the customer needs. It allows to have longterm sustainability for the business. On other hand through marketing companies make peopleaware with the products and attract them towards the brand. It helps in attracting more peopletowards the brand and increasing their satisfaction level towards the products of the organization(Ivanov and et. al, 2015). Marketing tactics are those strategies that are used by entities forpromoting goods so that sales volume of entity can be increased. Customers are essential part ofthe entity, every firm tries to meet with requirement of the clients so that company can retainthem in the corporation for longer duration (Keegan and Green, 2015). The main objective ofcorporations of using marketing tactics is that to utilize financial resources effectively andmaximize overall performance of business. There is strong relationship between marketingstrategies and business growth (Lee, Kuo and Muhos, 2015). Companies those which are usingeffective strategies are able to gain attention of potential customers. Marketing helps companiesin making clients loyal towards the brand and retaining them in organization for longer duration(Keegan and Green, 2015). That assist in increasing sales revenues of the organization andmaking people loyal towards the organization. Present study is based on the Movenpick Hotel Doha Qatar. It is 4-start hotel, marketingstrategies of cited firm will be analysed in this study. By having an application of marketingtactics the company is attaining better outcomes in terms of growth. Brand image of Movenpick1
Hotel Doha Qatar is also being also being improved (Keegan and Green, 2015). The main aim ofcurrent dissertation is to analyse impact of marketing tactics over business performance. Reportwill discuss the concept of marketing tactics and its importance to the organization. Furthermore,study will identify relationship between these marketing tactics and business growth. Companiesare facing huge competition and marketing is the only way through which entities can sustain inthe market for longer duration. This research will help in making effective strategies throughwhich Movenpick Hotel Doha Qatar can enhance their performance, which is the main objectiveof conducting this study. Hospitality industry is facing huge competition and travellers aremoving towards other brands frequently. Thus this hotel will be chosen by researcher to identifypotential of the business. Sales of the Movenpick Hotel Doha Qatar is decreasing since lomngtime that creats pressure on the hotel. It is essential for the entity that to use some effectivemarketing strategies that can attract more consumers towards the brand. This investigation willadd working of hospitality industry and impact of marketing on their overall performance. Aim and objectivesAim“To analyse impact of marketing tactics over business performance: A study on Movenpick hotelDoha Qatar.ObjectivesTo understand the concept of social media marketing tactics and its importance to thebusiness.To identify reasons that are responsible for decreasing sales of Movenpick hotel DohaQatar.To identify impact of social media marketing tactics over business performance ofMovenpick hotel Doha Qatar.To analyse the relationship between social media marketing tactics and business growth.To suggest ways through which Movenpick hotel Doha Qatar can use marketing tacticseffectively and can enhance its performance. Research questionsWhat is the conceptual framework of social media marketing and why it is important tobusiness. How social media marketing tactics impact on business performance of Movenpick hotelDoha Qatar?What is the relationship between social media marketing and business growth? 2
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