To investigate opportunities available to travel agency in United Kingdom pertaining to ecotourism: A study on TUI

DISSERTATION
PROPOSAL

TABLE OF CONTENTS
1. INTRODUCTION.......................................................................................................................3
1.1 Significance of the research...................................................................................................3
1.2 Research Aim and objectives.................................................................................................5
1.3 Research question..................................................................................................................5
2. LITERATURE REVIEW............................................................................................................5
2.1 Latest trends of grabbing the opportunists of ecotourism in tours and travelling sectors...5
2.2 Strategies for examining the opportunities through ecotourism and social media marketing
by company..................................................................................................................................6
2.3 Major challenges TUI is facing in context of grabbing opportunities in UK........................6
3. RESEARCH METHODOLOGY................................................................................................7
3.1 Research approach.................................................................................................................7
3.2 Research philosophies...........................................................................................................7
3.3 Research Strategy..................................................................................................................7
3.4 Data collection.......................................................................................................................8
3.5 Sampling................................................................................................................................8
3.6 Ethical consideration.............................................................................................................8
3.7 Data Analysis.........................................................................................................................9
4. PROJECT PLAN.........................................................................................................................9
5. REFERENCES..........................................................................................................................11

Title: "To investigate opportunities available to travel agency in United Kingdom pertaining to
ecotourism: A study on TUI
1. INTRODUCTION
Travel and tourism sectors are the most earning sectors in the recent times and as per the
survey they are considered to one of the top earning business. They enhance more opportunities
to the people to engrave their business through these sectors (de Jesus Pacheco and et.al., 2018).
In this sector, various travel agencies are to be established which in turn results into more
attractive packages for the customer that fulfil their needs as well as expectations to a great
extent (Sousa, 2018). Thus, travel agency is the retailer business which provides best packages to
the public and also carries various responsibility and norms which is to be carried under tours
and travelling business. Present research is based on conducting survey regarding the various
opportunities which is required to be examined under the ecotourism in respect of travel agency
in UK. In the recent times, with regards to eco-tourism, use of digital or social media marketing
has increased significantly. Now, companies involved in social media marketing lays greater
emphasis on promoting tourism destinations or firm that focuses on eco-tourism aspects. Hence,
through placing advertisements on social networking sites such as Facebook, Twitter and
Instagram business unit can
This research proposal is based on TUI travel agency that established in 2007 and
recognized as one of the leisure travel group. It provides more flexible services to public to
enhance their interests towards this sector (Taylor Buck and While, 2017). TUI deals through
online medium and also use various methods to attract the customer towards their packages
which they are offering with various scheme. It is also analysed that due to having the strong
brand name in market they are engaged with large number of employees which are carrying their
business at large scale (Haynes and Egan, 2015). In 2014 TUI group merged their business with
TUI AG and having the headquarters in UK. By this successful business they are attracting the
interest of customer through the scheme which they are offering and preparing the packages by
viewing the needs and demands and taste of customer in relation to travellings such places. In
this proposal various methods are to be used to gather information (de Jesus and et.al., 2018).
The discussion is also to be conducted between the authors regarding the selected topic and
relevant data is to be used to help companies to take effective decision.

1.1 Significance of the research
The main reason of choosing this topic is that public nowadays are more preferring to
travel round the world and visit in such places which are unique and reflect their own tradition.
Thus, by choosing this travel and tourism sectors bring more opportunity to country to develop
their own country and also make it the most powerful tourist attraction destination (Gabr, Kamel
and Gaber, 2018). The importance of choosing the TUI travel agency is that they are ranked to
be on the top travel agency in UK and also bring more innovative techniques and methods to
attract the interest of the customers towards their company. Business runs successfully if they
bring new and innovative method to enhance the interest of public and TUI agency company is
specialised in adapting this procedure (Berezina and et.al., 2016). They designed such packages
which is easily affordable by any class of society and also make such packages according to the
needs and demands of the customer which they need at the time of travelling. Customers are
attracted if they get such packages and view the online sites of the travelling company which can
make the most attractive places for their family vacation or their business conference meeting
(Camilleri, 2018). Thus, TUI group enhance the customers’ needs and make the valid packages
by keeping the needs of customers in mind.
The major problems which is facing in these sectors is related to choosing various
marketing strategies to adapt the interest of tourist in these sectors and demanding of eco-
tourism. Thus, eco-tourism result in bringing various changes in country and also lot of economy
issue to bring changes but in future results in saving the cost. The gap in literature arises in case
of conducting the deep study of the relevant topic (Pantano, Priporas and Stylos, 2017). As
various authors had discussed some viewpoints regarding to that topic which results in facing
issue in resolving the recent issue and taking appropriate action to solve it.
Thus, the reason behind the concept of eco-tourism which the TUI came up with
regarding to providing the natural view and eco-friendly environment to the tourist which they
are demand in their packages and also such tourist attraction places which can reviewed the
integrity of the country in that places (Chkalova and et.al., 2019). By this unique concept it
requires lot of techniques which resultant in bringing changes in marketing methods and also
innovate the exiting scheme which they are provided to their customer to retain their interest in
such services for longer time period.