Research Ethics Application Form (Stage 1)

RESEARCH ETHICS APPLICATION FORM (STAGE 1)
AFTER YOU HAVE COMPLETED THIS FORM WOULD THE SUPERVISOR PLEASE INDICATE HERE WHICH
RISK CATEGORY THE RESEARCH FALLS INTO.
FOR STAFF RESEARCH, CAN THE RESEARCHER COMPLETE THIS.
Please delete as applicable:
GREEN / AMBER / RED INTERNAL / RED EXTERNAL
More information on ethics procedures can be found on your faculty website. You must read the Question
Specific Advice for Stage 1 Research Ethics Approval form.
All research carried out by students and staff at Anglia Ruskin University and all students at our Franchise
Associate Colleges, must comply with Anglia Ruskin University’s Research Ethics Policy (students at other
types of Associate College need to check requirements).
There is no distinction between undergraduate, taught masters, research degree students and staff
research.
All research projects, including pilot studies, must receive research ethical approval prior to approaching
participants and/or commencing data collection. Completion of this Research Ethics Application Form
(Stage 1) is mandatory for all research applications*. It should be completed by the Principal Investigator in
consultation with any co-researchers on the project, or the student in consultation with his/her research
project supervisor.
*For research only involving animals please complete the Animal Ethics Review Checklist instead of this
form.
All researchers should:
 Ensure they comply with any laws and associated Codes of Practice that may be applicable to their
area of research.
 Ensure their study meets with relevant Professional Codes of Conduct.
 Complete the relevant compulsory research ethics training.
 .
If you are still uncertain about the answer to any question please speak to your Dissertation
Supervisor/Supervisor, Faculty Research Ethics Panel (FREP) Chair or the Departmental Research Ethics
Panel (DREP) Chair.
Section 1: RESEARCHER AND PROJECT DETAILS
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Researchers are advised that projects carrying higher levels of ethical risk will:
 require the researchers to provide more justification for their research, and more
detail of the intended methods to be employed;
 be subject to greater levels of scrutiny;
 require a longer period to review.
Researchers are strongly advised to consider this in the planning phase of their research
projects.

Licence number (if applicable): N/A
CONFIRMATION STATEMENTS – please tick the box to confirm you understand these requirements
The project has a direct benefit to society and/or improves knowledge and understanding. Yes
All researchers involved have completed relevant training in research ethics, and consulted
the Code of Practice for Applying for Ethical Approval at Anglia Ruskin University.
Yes
The risks participants, colleagues or the researchers may be exposed to have been
considered and appropriate steps to reduce any risks identified taken (risk assessment(s)
must be completed if applicable, available at: http://rm.anglia.ac.uk/extlogin.asp) or the
equivalent for Associate Colleges.
Yes
My research will comply with the Data Protection Act (1998) and/or data protection laws of
the country I am carrying the research out in, as applicable. For further advice please refer
to the Question Specific Advice for the Stage 1 Research Ethics Approval.
Yes
Project summary (maximum 500 words):
Please outline rationale for the research, the project aim, the research questions, research
procedure and details of the participant population and how they will be recruited.
Rationale of the study
A primary goal of thus survey is to discover that “How effective are the advertisement strategies
utilised by companies in the UK alcoholic beverage sector in the pursuit of competitive
advantage?”. With a simultaneous reflection of this aim, the current investigation have framed
some liable targets to specifically carry out the entire research work. This will eventually lead to
a due achievement of its expected results. This investigation has chiefly focussed upon the
advertisement strategies that are commonly being executed by the alcoholic beverage industries
of UK. It has a lateral purpose of determining the resultant outcomes of such activities for a
precise attainment of competitive benefits from analogous sectors who are working in a similar
field. It has thence relied upon some below outlined stages for systematically conducting the
investigation.
- What is the research content?
- The research content has hereby depicted a rising awareness of business organisations
in efficiently promoting their goods and services. It is basically done with some profound
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means of broadcasting the products that usually depicts certain latest and innovative means
for attracting more number of users towards it. The designated content of this investigation
have thus showcased a prime intent of advertisement strategies to contribute in fetching a
liable interest of consumers in order to buy the offered commodities.
- A prime motive behind selecting this content?
- The current investigation has hereby focused on breaking the stereotype application
of advertisement strategies that are customarily being applied by the industries working in
alcoholic beverage sector of UK. It has laid down some additive modes of advertising by
utilizing some efficient broadcasting channels that have imposed a correspondent outlook
with today's contemporary world of business.
- How this investigation can enlighten it?
- The present investigation has enlightened a premise foundation of advertisement
strategies where it is not a constricted resource that merely showcase an activity of selling
the offered goods and services. With some latest measures of promotion it has also
emphasised on a dual assistance of such strategies where certain meticulous framework of
advertisement strategies enormously contributes in attaining a competitive advantage as well.
The below study have therefore depicted a contributory role of advertisement strategies
where it proficiently serves the business organisations to achieve certain contending benefits
from their existent number of opponents.
Research aims and objectives
- The principal aim of this survey is to ascertain that “How effective are the
advertisement strategies utilised by companies in the UK alcoholic beverage sector in the
pursuit of competitive advantage?”. It is consequently substantiated by some implicit
objectives for achieving the awaited discoveries which are as stated below-
- To underlay the conception of advertisement strategies in order to understand its potency in
business activities.
- To find out the adopted activities of advertisement by the alcoholic beverage industries of
UK.
- To interpret a factual relationship among the advertisement strategies that are being practised
by the UK alcoholic beverage sector with that to achieve a competitive advantage.
- To determine well-defined ways to execute the advertisement strategies in order to attain a
contending benefit from the active number of rivals who are operating in a similar market of
UK.
Research questions
- Below framed are the investigation queries that has been formulated for an
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