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Influence of Advertising on Consumer Buying Behaviour (Doc)

   

Added on  2021-06-30

18 Pages4302 Words69 Views
‘Dissertation report on Nike’Student ID:Student Name:

CertificationThis is to certify that this report is prepared and submitted by me. It is an outcome of myoriginal work and independent research. I have acknowledged all the sources from which theideas and extracts have been taken. The project report is not plagiarised and has not beenpreviously submitted.

AcknowledgementThe dissertation report has been completed by me but it would not have been possiblewithout the support and assistance of my teachers. I would like to acknowledge the efforts ofall my teachers who have helped me to complete the research. Their contributions are highlyappreciated and acknowledged. I would also like to extend my gratitude to my friends andfamily who have been patient and supportive throughout my research journey.

AbstractThe research is based on a “Influence of advertising on consumer behaviour at Nike”. Inorder to develop a good level of understanding regarding the Influence of advertising onconsumer behaviour at Nike, this report has also developed a literature review to support thequalitative data. The problem statement is further elaborated by the use of aims andobjectives that have acted as a base to the whole research. The methodology that has beenused by the report is qualitative along with secondary data collection approach. A swotanalysis of Nike has also been prepared in order to develop a wholesome understanding ofthe company. The data is analysed through the help of a narrative technique. All the ethicalconsideration has been deeply understood by the research. This has been developed throughthe help of a comparative analysis of Nike along with two prime competitors that are Adidasand Puma. By suggesting Alternatives and options and the feasibility, the report hasconcluded itself along with some effective recommendations.

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