Dissertation Research Portfolio Proposal and Ethics Form

Research
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PROJECT PROPOSAL FORM
Student Name xx
ID Number xx
Centre Name xx
Tutor
Proposed Title Copy title
Section One: Title, aims, objectives
Title or working title of project (in the form of a question, objective or hypothesis)
Topic: Impact of COVID 19 on consumer behaviour towards online buying behaviour
Project aims and objectives (e.g. what do you wish to achieve? What do you want to learn to do? What do
you want to find out?)
Research aim
The aim of current research project is, “To analyse the impact of COVID 19 on
online buying behaviour.
Research objectives
 To evaluate drivers for E-buying after COVID 19 pandemic
 To understand about preferred products customers buy through online websites after COVID 19 To analyse growth of online business during COVID 19
Research Questions
 What are the drivers for E-buying after COVID 19 pandemic?
 What are the preferred products customers buy through online websites after COVID 19?
 Explain growth of online business during COVID 19?
Section Two: Reasons for choosing this project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal interest, future
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plans, knowledge/skills you want to improve, why you feel the topic is important)
This research topic is selected by evaluating present situation of business after COVID 19 pandemic. This
is appropriate topic as it will enhance my knowledge regarding growth and development of online
businesses. It will also help in professional development as research skills will be enhanced.
Section Three: Precedents and sources
Use of key literature sources and precedents to support your project objectives
To evaluate drivers for E-buying after COVID 19 pandemic
According to the views of Chen and et.al, (2020), it is analysed that after COVID 19, there is increase in
utilisation of internet. This has enhanced the way purchasers for buying any product they are willing to.
The biggest benefit of online shopping is that customers can buy anytime, anywhere. There are protected
payment options provided to customers. There are opportunities to compare different products on various
apps. The satisfaction level provided to customers through online products and services is high. This is a
major driver for the development of online business.
To understand about preferred products customers buy through online websites after COVID 19
It is evaluated from the views of Duan and et.al (2020), There are several products which have to transfer
their selling to online medium for sustaining in market. Nowadays individual are searching for different
choices due to corona virus but they are not willing to get in touch with any other person. There is rapid
increase in digitisation of Kirana shops as well as online delivery services. They are providing contactless
deliveries with product sanitization. Most of the consumers are using mobile apps or websites for online
shopping. In context of grocery, there are different products which are preferred on online basis.
To analyse growth of online business during COVID 19
From Fairlie's point of view (2020), it is analysed that the pandemic situation has stiffened the
requirements of e-commerce. Before it, there was an alternative with business environment that at the time
of purchase, e-commerce became the key method of shopping. It influences e-commerce in different
aspects across the world, in terms of gender, age spending as well as shopping differently. Customers in
developing economy have greatly shift to e-commerce during Covid 19. E-commerce gets its success
while introducing their online services at the time when others stuck at home quarantining. Therefore, it
was an opportunity to expand their digital services and their business growth steadily, while other
personnel will have left behind. Because of quarantine, the way of people in buying the services has
become changed. This condition has become hard enough for these series to become permanent. At a
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certain point of time, when the stores in the market will reopen, the customers will buy the more. But it
doesn't mean that they will stop comforting feeling and fairly addictive in online shopping. A wide variety
of selection, savings encouraged e-commerce since beginning. It will be continue moving at a rapid rate as
the advantages of e-commerce becomes more personalised as well as competitive. This report explains that
e-commerce is extending in popularity and entire growth of e-commerce, average online monthly
expenditure per customer has declined as a consequence of Covid-19.
Research methodology
The research methodology used in this is of Saunders which was given in the year 2007. There are
different steps involved in this methodology which includes - Research philosophy, Research approach,
Research strategies, Research choice and Research time horizon.
• Research philosophy: Epistemology – This is the research philosophy used in the present
research.
• • Research approach: This is now the research method utilised to analyse the philosophical
abilities used throughout the investigation. The current study employs a deductive technique to
achieve the research's mission and targets.
• • Research horizon: This is the time frame for finishing research. This investigation will be
concluded.
• • Data collection: In this study, primary data is gathered through a questionnaire, and secondary
data is gathered through journals, papers, and websites, among other sources.
• • Sampling: Sampling is described as a phenomena that indicates the number of people
participated in the completion of a research activity. The random sample method is utilised in
this study, and the number of respondents is 50.
• • Research strategy: A research strategy is the method utilised by research to manage and
collect data. A questionnaire is done in the following study, and respondents are allowed to
provide their replies free bias.
• • Research method: - Multi method – It is a study method that incorporates both quantitative
and qualitative data in the research job. The mixed technique is employed to collect data for the
study.
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