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Social Media and Tourism : A Study on Nepal

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Added on  2020-10-23

Social Media and Tourism : A Study on Nepal

   Added on 2020-10-23

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DISSERTATION(To determine effectiveness of social media used by government in boostingtourism: A study on Nepal)
Social Media and Tourism : A Study on Nepal_1
TABLE OF CONTENTSCHAPTER 1: INTRODUCTION....................................................................................................1Introduction..................................................................................................................................1Statement of problem...................................................................................................................2Background and need..................................................................................................................3Purpose of study..........................................................................................................................3Research questions.......................................................................................................................3Significance to the field...............................................................................................................3Definitions...................................................................................................................................4Limitations...................................................................................................................................4Ethical consideration...................................................................................................................4RESEARCH METHODOLOGY....................................................................................................5Research Approach......................................................................................................................5Research design...........................................................................................................................5Data Collection............................................................................................................................5Sampling......................................................................................................................................6Data Analysis...............................................................................................................................6REFERENCES................................................................................................................................7
Social Media and Tourism : A Study on Nepal_2
CHAPTER 1: INTRODUCTION IntroductionTechnological revolution and use of internet have changed scenario of market. There aremillions of individuals those who are digitally connected. In the recent time people spends morethan 30% of their time on social networking sites such as Facebook, Twitter, Instagram etc.Development of information and communication technology has connected mass audience.People can gather all kinds of detail on single click (Zeng and Gerritsen, 2014, pp.27-36). But it is very difficult for authorities to promote destination by using social networkingsites. One of the main reasons of issues is that it is very difficult to assume success rate ofpromotion by using such digital technologies (Varkaris and Neuhofer, 2017, pp.101-118)..Government cannot determine how many people will come to particular place by searchingthrough social media. Many of the policy makers have reported that social media createchallenges in having meaningful interaction with tourists. By using Instagram, country canpromote the place but cannot receive the actual view point whether people will defiantly come tothis location or not. Information gets passed through social media so fast that create challengefor the higher authorities because if some negative comment has been ignored then it might spoiloverall image of location badly (Narangajavana and et.al, 2017, pp.60-70). Being consistent isanother challenge for the government in promotion of Nepal by using social networking sites.Many times authorities give updates on their official sites, giving content is not problematicsituation but being consistent is the real problem because it creates negative situation in mind oftourists. Uploading continuous images, videos help in engaging consumers and gaining theirattention otherwise other promoted sits will attract people (Zeng and Gerritsen, 2014, pp.27-36)... Nepal is the peaceful and attractive place. Over a period of time number of travellers hasbeen reduced to great extent. Use of social media is very effective tool in increasing tourismactivities in nation. But managing social media is really difficult task. Authorities have to payattention on element that being consistent is the essential factor that need to be considered byNepal’s government. If this thing is missing them it might create problem in attractingconsumers towards destination (Varkaris and Neuhofer, 2017, pp.101-118). Government develops Facebook page of destination and uploads all the necessary detailssuch as number of hotels, facilities, attractive points etc. All these details support individual in1
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