Factors Affecting Faculty Satisfaction with Online Teaching and Learning in Higher Education
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This article discusses the importance of faculty satisfaction in online courses and identifies factors affecting satisfaction. The study confirms that student-related, instructor-related, and institution-related factors affect faculty satisfaction. The article also defines distance education and online education, and discusses student satisfaction and faculty satisfaction as pillars of quality in online education. Theoretical frameworks and motivating factors for faculty participation in online education are also discussed.
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Distance Education
Vol. 30, No. 1, May 2009, 103–116
ISSN 0158-7919 print/ISSN 1475-0198 online
© 2009 Open and Distance Learning Association of Australia, Inc.
DOI: 10.1080/01587910902845949
http://www.informaworld.com
Factors influencing faculty satisfaction with online teaching and
learning in higher education
Doris U. Bolliger* and Oksana Wasilik
Adult Learning and Technology, University of Wyoming, Laramie, WY, USA
Taylor and FrancisCDIE_A_384766.sgm
(Received 7 September 2008; final version received 23 February 2009)
10.1080/01587910902845949Distance Education0158-7919 (print)/1475-0198 (online)Research Article2009Open and Distance Learning Association of Australia, Inc.301000000May 2009DorisBolligerdorisbolliger@gmail.com
Faculty satisfaction is considered an important factor of quality in online courses.
A study was conducted to identify and confirm factors affecting the satisfaction of
online faculty at a small research university, and to develop and validate an
instrument that can be used to measure perceived faculty satisfaction in the context
of the online learning environment. The online faculty satisfaction survey (OFSS)
was developed and administered to all instructors who had taught an online course
in fall 2007 or spring 2008 at a small research university in the USA. One hundred
and two individuals completed the web-based questionnaire. Results confirm that
three factors affect satisfaction of faculty in the online environment: student-
related, instructor-related, and institution-related factors.
Keywords: distance education; factor analysis; faculty satisfaction; higher
education; online teaching
Introduction
Distance education has become a fast-growing delivery method in higher education in
the USA. According to a report by Allen and Seaman (2007), during the fall 2006
semester approximately 20% of all higher education students in the USA were
enrolled in at least one online course. In fall 2005, enrollment in online courses expe-
rienced a 36.5% growth rate. The following year online enrollment experienced an
increase of 9.7%. By 2006, almost 35% of higher education institutions offered entire
programs online.
Reasons for offering online courses include improved student access, higher
degree completion rates, and the appeal of online courses to nontraditional students.
In contrast, institutions indicate barriers to the adoption of online courses include the
lack of online student discipline, the lack of faculty acceptance, and high costs asso-
ciated with online development and delivery (Allen & Seaman, 2007).
Moore and Kearsley (1996) have defined distance learning as a learning environ-
ment where ‘students and teachers are separated by distance and sometimes by time’
(p. 1). Rovai, Ponton, and Baker (2008) emphasized that if any element in structured
learning is separated by ‘time and/or geography’ (p. 1), then the learning takes place
in a distance learning setting. Online education is a process by which students and teach-
ers communicate with one another and interact with course content via Internet-based
learning technologies (Curran, 2008). A course is considered an online course if 80%
*Corresponding author. Email: dorisbolliger@gmail.com
Vol. 30, No. 1, May 2009, 103–116
ISSN 0158-7919 print/ISSN 1475-0198 online
© 2009 Open and Distance Learning Association of Australia, Inc.
DOI: 10.1080/01587910902845949
http://www.informaworld.com
Factors influencing faculty satisfaction with online teaching and
learning in higher education
Doris U. Bolliger* and Oksana Wasilik
Adult Learning and Technology, University of Wyoming, Laramie, WY, USA
Taylor and FrancisCDIE_A_384766.sgm
(Received 7 September 2008; final version received 23 February 2009)
10.1080/01587910902845949Distance Education0158-7919 (print)/1475-0198 (online)Research Article2009Open and Distance Learning Association of Australia, Inc.301000000May 2009DorisBolligerdorisbolliger@gmail.com
Faculty satisfaction is considered an important factor of quality in online courses.
A study was conducted to identify and confirm factors affecting the satisfaction of
online faculty at a small research university, and to develop and validate an
instrument that can be used to measure perceived faculty satisfaction in the context
of the online learning environment. The online faculty satisfaction survey (OFSS)
was developed and administered to all instructors who had taught an online course
in fall 2007 or spring 2008 at a small research university in the USA. One hundred
and two individuals completed the web-based questionnaire. Results confirm that
three factors affect satisfaction of faculty in the online environment: student-
related, instructor-related, and institution-related factors.
Keywords: distance education; factor analysis; faculty satisfaction; higher
education; online teaching
Introduction
Distance education has become a fast-growing delivery method in higher education in
the USA. According to a report by Allen and Seaman (2007), during the fall 2006
semester approximately 20% of all higher education students in the USA were
enrolled in at least one online course. In fall 2005, enrollment in online courses expe-
rienced a 36.5% growth rate. The following year online enrollment experienced an
increase of 9.7%. By 2006, almost 35% of higher education institutions offered entire
programs online.
Reasons for offering online courses include improved student access, higher
degree completion rates, and the appeal of online courses to nontraditional students.
In contrast, institutions indicate barriers to the adoption of online courses include the
lack of online student discipline, the lack of faculty acceptance, and high costs asso-
ciated with online development and delivery (Allen & Seaman, 2007).
Moore and Kearsley (1996) have defined distance learning as a learning environ-
ment where ‘students and teachers are separated by distance and sometimes by time’
(p. 1). Rovai, Ponton, and Baker (2008) emphasized that if any element in structured
learning is separated by ‘time and/or geography’ (p. 1), then the learning takes place
in a distance learning setting. Online education is a process by which students and teach-
ers communicate with one another and interact with course content via Internet-based
learning technologies (Curran, 2008). A course is considered an online course if 80%
*Corresponding author. Email: dorisbolliger@gmail.com
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104 D.U. Bolliger and O. Wasilik
or more of the content is delivered via the Internet (Simonson, Smaldino, Albright, &
Zvacek, 2009).
It is important to inquire about student and faculty perceptions of campus environ-
ments in order to assist campus leaders in changing policies that will lead to improve-
ment of teaching and learning conditions, if necessary (Baird, 1980). The commitment
of faculty to online education is valuable to educational institutions (Curran, 2008)
and important in the success of new distance education programs (Betts, 1998).
However, online teaching is complex and demanding on faculty, which can lead to
burnout, according to Hogan and McKnight (2007).
Faculty satisfaction is one of the five pillars of quality, together with student satis-
faction, learning effectiveness, access, and institutional cost-effectiveness (Sloan
Consortium, 2002). Components of faculty satisfaction need to be investigated as
online education becomes more prevalent and dynamic forces such as adoption rates,
learner expectations, levels of support, and other conditions continue to change.
Theoretical framework
Critics of online education have questioned the value, effectiveness, and quality of
online education. Ulmer, Watson, and Derby (2007) examined perceptions of faculty
pertaining to the value of distance education and reported statistically significant differ-
ences in findings between faculty with and without distance education experience.
Their results suggest that experienced faculty view distance education as effective in
terms of student performance and instructor-to-student interaction, and they ‘promote
and recommend engagement in distance education’ (p. 69). However, researchers have
reported conflicting results regarding the performance of online students. Some experts
have reported no significant differences in levels of performance, whereas others have
reported similar levels of online student achievement compared to campus-based
courses (Hislop, 2000). Schutte (1996) reported that student performance was higher
in an online course than in a traditional course. Olson and Wisher (2002) reviewed 47
online course evaluation reports published between 1996 and 2002 and suggested that
online instruction ‘appears to be an improvement over conventional classroom instruc-
tion’ (p. 11). Undoubtedly, this topic warrants further investigation before we can draw
conclusions about the effectiveness of online learning.
Quality is important in the delivery of all courses and programs, regardless of the
environment in which they are delivered. Two of the five elements in the Sloan
Consortium’s quality framework for online education are student satisfaction and
faculty satisfaction. These pillars of quality (Sloan Consortium, 2002) need to be
assessed on an ongoing basis.
Student satisfaction
Student satisfaction is defined as the student’s perceived value of his or her educa-
tional experiences at an educational institution (Astin, 1993). ‘Significant differences
still exist in the way students perceive their online experiences during learning’
(Muilenburg & Berge, 2005, p. 29). Perceptions about their learning experiences can
influence students in their decision to continue with the course (Carr, 2000) and
impact levels of satisfaction with overall online learning experiences (Kenny, 2003).
Student satisfaction, according to the American Distance Education Consortium
(ADEC, n.d.), ‘is the most important key to continue learning’ (¶5).
or more of the content is delivered via the Internet (Simonson, Smaldino, Albright, &
Zvacek, 2009).
It is important to inquire about student and faculty perceptions of campus environ-
ments in order to assist campus leaders in changing policies that will lead to improve-
ment of teaching and learning conditions, if necessary (Baird, 1980). The commitment
of faculty to online education is valuable to educational institutions (Curran, 2008)
and important in the success of new distance education programs (Betts, 1998).
However, online teaching is complex and demanding on faculty, which can lead to
burnout, according to Hogan and McKnight (2007).
Faculty satisfaction is one of the five pillars of quality, together with student satis-
faction, learning effectiveness, access, and institutional cost-effectiveness (Sloan
Consortium, 2002). Components of faculty satisfaction need to be investigated as
online education becomes more prevalent and dynamic forces such as adoption rates,
learner expectations, levels of support, and other conditions continue to change.
Theoretical framework
Critics of online education have questioned the value, effectiveness, and quality of
online education. Ulmer, Watson, and Derby (2007) examined perceptions of faculty
pertaining to the value of distance education and reported statistically significant differ-
ences in findings between faculty with and without distance education experience.
Their results suggest that experienced faculty view distance education as effective in
terms of student performance and instructor-to-student interaction, and they ‘promote
and recommend engagement in distance education’ (p. 69). However, researchers have
reported conflicting results regarding the performance of online students. Some experts
have reported no significant differences in levels of performance, whereas others have
reported similar levels of online student achievement compared to campus-based
courses (Hislop, 2000). Schutte (1996) reported that student performance was higher
in an online course than in a traditional course. Olson and Wisher (2002) reviewed 47
online course evaluation reports published between 1996 and 2002 and suggested that
online instruction ‘appears to be an improvement over conventional classroom instruc-
tion’ (p. 11). Undoubtedly, this topic warrants further investigation before we can draw
conclusions about the effectiveness of online learning.
Quality is important in the delivery of all courses and programs, regardless of the
environment in which they are delivered. Two of the five elements in the Sloan
Consortium’s quality framework for online education are student satisfaction and
faculty satisfaction. These pillars of quality (Sloan Consortium, 2002) need to be
assessed on an ongoing basis.
Student satisfaction
Student satisfaction is defined as the student’s perceived value of his or her educa-
tional experiences at an educational institution (Astin, 1993). ‘Significant differences
still exist in the way students perceive their online experiences during learning’
(Muilenburg & Berge, 2005, p. 29). Perceptions about their learning experiences can
influence students in their decision to continue with the course (Carr, 2000) and
impact levels of satisfaction with overall online learning experiences (Kenny, 2003).
Student satisfaction, according to the American Distance Education Consortium
(ADEC, n.d.), ‘is the most important key to continue learning’ (¶5).
Distance Education 105
Several elements influence student satisfaction in the online environment.
Bolliger and Martindale (2004) identified three key factors central to online student
satisfaction: the instructor, technology, and interactivity. Other components are
communication with all other course constituents, course management issues, and
course websites or course management systems used. Additionally, students’ percep-
tions of task value and self-efficacy, social ability, quality of system, and multimedia
instruction have been identified as important constructs (Liaw, 2008; Lin, Lin, &
Laffey, 2008).
However, Muilenburg and Berge (2005) have reported several barriers to online
learning encountered by students. These barriers include administrative issues, social
interaction, academic and technical skills, motivation, time, limited access to
resources, and technical difficulties. Other barriers include unfamiliar roles and
responsibilities, delays in feedback from instructors, limited technical assistance, high
degrees of technology dependence, and low student performance and satisfaction
(Navarro, 2000; Simonson et al., 2009).
Students also need to be confident that they can be successful in the online learning
environment (Sloan Consortium, 2002). Student satisfaction is linked to the students’
performance, and student satisfaction is an important element in the investigation of
faculty satisfaction. Hartman, Dziuban, and Moskal (2000) have suggested that
faculty satisfaction and student learning are highly correlated.
Faculty satisfaction
Faculty satisfaction is a complex issue that is difficult to describe and predict.
Included constructs are triggers described as changes in lifestyle (e.g., transfer to a
new position or change in rank) and mediators such as demographics, motivators, and
conditions in the environment that influence other variables (Hagedorn, 2000).
Faculty satisfaction in the context of this study is defined as the perception that
teaching in the online environment is ‘effective and professionally beneficial’ (ADEC,
n.d., ¶10).
Because faculty are instrumental in the success of distance education programs,
levels of faculty satisfaction are one measure for the assessment of program effective-
ness (Lock Haven University, 2004). The National Education Association (NEA,
2000) found that approximately 75% of faculty surveyed felt positively about distance
education. Hartman et al. (2000) reported that 83.4% of instructors were satisfied with
teaching fully online courses, and 93.6% of respondents were willing to continue to
teach online. Conceição (2006) pointed out that most participants in a phenomenolog-
ical study indicated online teaching ‘gave them some type of satisfaction’ (p. 40).
Fredericksen, Pickett, Shea, Pelz, and Swan (2000) reported a high level of faculty
satisfaction in a large online network in postsecondary education.
Factors contributing to faculty satisfaction
Several motivating factors in the participation of faculty in distance education and
barriers to faculty adoption have been identified in the literature (ADEC, n.d.; Betts,
1998; Bower, 2001; Durette, 2000; Fredericksen et al., 2000; Hartman et al., 2000;
NEA, 2000; Palloff & Pratt, 2001; Panda & Mishra, 2007; Passmore, 2000; Rockwell,
Schauer, Fritz, & Marx, 1999; Simonson et al., 2009; Sloan Consortium, 2006). These
factors have the potential to influence faculty satisfaction in the online environment
Several elements influence student satisfaction in the online environment.
Bolliger and Martindale (2004) identified three key factors central to online student
satisfaction: the instructor, technology, and interactivity. Other components are
communication with all other course constituents, course management issues, and
course websites or course management systems used. Additionally, students’ percep-
tions of task value and self-efficacy, social ability, quality of system, and multimedia
instruction have been identified as important constructs (Liaw, 2008; Lin, Lin, &
Laffey, 2008).
However, Muilenburg and Berge (2005) have reported several barriers to online
learning encountered by students. These barriers include administrative issues, social
interaction, academic and technical skills, motivation, time, limited access to
resources, and technical difficulties. Other barriers include unfamiliar roles and
responsibilities, delays in feedback from instructors, limited technical assistance, high
degrees of technology dependence, and low student performance and satisfaction
(Navarro, 2000; Simonson et al., 2009).
Students also need to be confident that they can be successful in the online learning
environment (Sloan Consortium, 2002). Student satisfaction is linked to the students’
performance, and student satisfaction is an important element in the investigation of
faculty satisfaction. Hartman, Dziuban, and Moskal (2000) have suggested that
faculty satisfaction and student learning are highly correlated.
Faculty satisfaction
Faculty satisfaction is a complex issue that is difficult to describe and predict.
Included constructs are triggers described as changes in lifestyle (e.g., transfer to a
new position or change in rank) and mediators such as demographics, motivators, and
conditions in the environment that influence other variables (Hagedorn, 2000).
Faculty satisfaction in the context of this study is defined as the perception that
teaching in the online environment is ‘effective and professionally beneficial’ (ADEC,
n.d., ¶10).
Because faculty are instrumental in the success of distance education programs,
levels of faculty satisfaction are one measure for the assessment of program effective-
ness (Lock Haven University, 2004). The National Education Association (NEA,
2000) found that approximately 75% of faculty surveyed felt positively about distance
education. Hartman et al. (2000) reported that 83.4% of instructors were satisfied with
teaching fully online courses, and 93.6% of respondents were willing to continue to
teach online. Conceição (2006) pointed out that most participants in a phenomenolog-
ical study indicated online teaching ‘gave them some type of satisfaction’ (p. 40).
Fredericksen, Pickett, Shea, Pelz, and Swan (2000) reported a high level of faculty
satisfaction in a large online network in postsecondary education.
Factors contributing to faculty satisfaction
Several motivating factors in the participation of faculty in distance education and
barriers to faculty adoption have been identified in the literature (ADEC, n.d.; Betts,
1998; Bower, 2001; Durette, 2000; Fredericksen et al., 2000; Hartman et al., 2000;
NEA, 2000; Palloff & Pratt, 2001; Panda & Mishra, 2007; Passmore, 2000; Rockwell,
Schauer, Fritz, & Marx, 1999; Simonson et al., 2009; Sloan Consortium, 2006). These
factors have the potential to influence faculty satisfaction in the online environment
106 D.U. Bolliger and O. Wasilik
and can be categorized into three groups: (a) student-related, (b) instructor-related,
and (c) institution-related.
Student-related factors
One of the most often cited reasons of why faculty like to teach online is the fact that
online education affords access to higher education for a more diverse student popu-
lation (ADEC, n.d.; Betts, 1998; NEA, 2000; Rockwell et al., 1999; Sloan Consor-
tium, 2006). Another motivating factor is that faculty perceive the online environment
as an opportunity for students to engage in highly interactive communication with the
instructor and their peers (ADEC, n.d.; Fredericksen et al., 2000; Hartman et al., 2000;
Sloan Consortium, 2006). However, some faculty members express concern about
limited interaction with students (Bower, 2001) in an environment where they never
meet the students face-to-face. Researchers have established a positive correlation
between faculty satisfaction and student performance. Generally, the level of faculty
satisfaction is higher in courses where student performance is better (Fredericksen
et al., 2000; Hartman et al., 2000).
Instructor-related factors
Faculty satisfaction is positively influenced when faculty believe that they can promote
positive student outcomes (Sloan Consortium, 2006). Other intrinsic motivators
include self-gratification (Rockwell et al., 1999), intellectual challenge, and an interest
in using technology (Panda & Mishra, 2007). This environment provides faculty with
professional development opportunities (ADEC, n.d.; Betts, 1998; Bower, 2001;
Hartman et al., 2000; Palloff & Pratt, 2001; Panda & Mishra, 2007; Rockwell et al.,
1999; Simonson et al., 2009; Sloan Consortium, 2006) and research and collaboration
opportunities with colleagues (ADEC, n.d.; Sloan Consortium, 2006).
Faculty members are satisfied when they are recognized for the work that they are
doing (Rockwell et al., 1999; Sloan Consortium, 2006). However, faculty expect
reliable infrastructure and technology (ADEC, n.d.; Betts, 1998; Fredericksen et al.,
2000; Hartman et al., 2000; Panda & Mishra, 2007; Simonson et al., 2009; Sloan
Consortium, 2006). When faculty experience technology difficulties or do not have
access to adequate technology and tools, their satisfaction is likely to decrease.
Institution-related factors
Faculty satisfaction is generally high when the institution values online teaching and
has policies in place that support the faculty. Workload issues are the greatest barrier
in the adoption of online education because educators perceive the workload to be
higher than compared to that of traditional courses. At least initially, faculty expect to
spend more time on online course development and online teaching. Faculty are more
satisfied when the institution provides release time for course development and
recognizes that online teaching is time consuming (ADEC, n.d.; Betts, 1998; Bower,
2001; Hartman et al., 2000; Howell, Saba, Lindsay, & Williams, 2004; Passmore,
2000; Rockwell et al., 1999; Simonson et al., 2009; Sloan Consortium, 2006).
Two other major concerns are adequate compensation (Bower, 2001; Simonson
et al., 2009; Sloan Consortium, 2006) and an equitable reward system for promotion
and can be categorized into three groups: (a) student-related, (b) instructor-related,
and (c) institution-related.
Student-related factors
One of the most often cited reasons of why faculty like to teach online is the fact that
online education affords access to higher education for a more diverse student popu-
lation (ADEC, n.d.; Betts, 1998; NEA, 2000; Rockwell et al., 1999; Sloan Consor-
tium, 2006). Another motivating factor is that faculty perceive the online environment
as an opportunity for students to engage in highly interactive communication with the
instructor and their peers (ADEC, n.d.; Fredericksen et al., 2000; Hartman et al., 2000;
Sloan Consortium, 2006). However, some faculty members express concern about
limited interaction with students (Bower, 2001) in an environment where they never
meet the students face-to-face. Researchers have established a positive correlation
between faculty satisfaction and student performance. Generally, the level of faculty
satisfaction is higher in courses where student performance is better (Fredericksen
et al., 2000; Hartman et al., 2000).
Instructor-related factors
Faculty satisfaction is positively influenced when faculty believe that they can promote
positive student outcomes (Sloan Consortium, 2006). Other intrinsic motivators
include self-gratification (Rockwell et al., 1999), intellectual challenge, and an interest
in using technology (Panda & Mishra, 2007). This environment provides faculty with
professional development opportunities (ADEC, n.d.; Betts, 1998; Bower, 2001;
Hartman et al., 2000; Palloff & Pratt, 2001; Panda & Mishra, 2007; Rockwell et al.,
1999; Simonson et al., 2009; Sloan Consortium, 2006) and research and collaboration
opportunities with colleagues (ADEC, n.d.; Sloan Consortium, 2006).
Faculty members are satisfied when they are recognized for the work that they are
doing (Rockwell et al., 1999; Sloan Consortium, 2006). However, faculty expect
reliable infrastructure and technology (ADEC, n.d.; Betts, 1998; Fredericksen et al.,
2000; Hartman et al., 2000; Panda & Mishra, 2007; Simonson et al., 2009; Sloan
Consortium, 2006). When faculty experience technology difficulties or do not have
access to adequate technology and tools, their satisfaction is likely to decrease.
Institution-related factors
Faculty satisfaction is generally high when the institution values online teaching and
has policies in place that support the faculty. Workload issues are the greatest barrier
in the adoption of online education because educators perceive the workload to be
higher than compared to that of traditional courses. At least initially, faculty expect to
spend more time on online course development and online teaching. Faculty are more
satisfied when the institution provides release time for course development and
recognizes that online teaching is time consuming (ADEC, n.d.; Betts, 1998; Bower,
2001; Hartman et al., 2000; Howell, Saba, Lindsay, & Williams, 2004; Passmore,
2000; Rockwell et al., 1999; Simonson et al., 2009; Sloan Consortium, 2006).
Two other major concerns are adequate compensation (Bower, 2001; Simonson
et al., 2009; Sloan Consortium, 2006) and an equitable reward system for promotion
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Distance Education 107
and tenure (ADEC, n.d.; Bower, 2001; Hartman et al., 2000; Passmore, 2000; Simonson
et al., 2009; Sloan Consortium, 2006). Policies that clarify intellectual property issues
(Durette, 2000; Palloff & Pratt, 2001; Passmore, 2000; Simonson et al., 2009; Sloan
Consortium, 2006) need to be in place. Faculty are also concerned about the quality of
courses (Betts, 1998; Bower, 2001) because the perception is that student satisfaction
as expressed in course evaluations tends to be lower than that in traditional courses.
The purpose of this study was twofold. First, researchers aimed to identify and
confirm factors influencing faculty satisfaction in the online environment. Second,
they desired to develop a quantitative self-report measure of perceived faculty
satisfaction in the online environment.
Methodology
Sample
The sample consisted of the entire population of online instructors (122 individuals)
who taught a course during fall 2007 or spring 2008 at a public research university.
The university has an annual student enrollment of approximately 11,600 and is the
only provider of baccalaureate and graduate degrees in the state. Because the univer-
sity serves many rural areas, it has been engaged in providing distance learning and
outreach services since 1984.
Of 102 (82%) individuals who responded, the majority were female (59.8%) and
native English speakers (94.1%). Their ages ranged from 24 to 69 years (M = 50) and
their online teaching experience ranged from 0 to 20 years (M = 4.67).
Data collection
All online instructors at the institution were contacted via email and invited to partic-
ipate in the study. They were provided with information about the study and a link to
the online faculty satisfaction survey (OFSS) that was an integral part of the university’s
course management system. Participants needed to log in to a secure server site in order
to complete the questionnaire, which took approximately 10 minutes; however, all
responses were anonymous and confidential. As an incentive, participants were able
to register for the drawing of a gift certificate for the university bookstore after they
completed the questionnaire by providing their contact information. After two weeks,
a follow-up email was sent by the survey system to nonrespondents. Then the self-
reported data were analyzed to confirm the factors pertaining to faculty satisfaction.
Instrument
The OFSS has a total of 36 questions including 28 questions with a 4-point Likert scale,
ranging from 1 strongly disagree to 4 strongly agree (see Table 1). The questions were
based on the results of the literature review, which included articles pertaining to chal-
lenges of and barriers to faculty teaching online and faculty satisfaction. Once elements
were identified, researchers focused on issues that directly impact teaching in the
online environment. Items were developed for each of the three subscales: (a) student-
related issues, (b) instructor-related issues, and (c) institutional-related issues.
Respectively 14, 8, and 4 items were created based on the constructs derived from the
literature. Scale items were compared to other instruments published in the literature
and tenure (ADEC, n.d.; Bower, 2001; Hartman et al., 2000; Passmore, 2000; Simonson
et al., 2009; Sloan Consortium, 2006). Policies that clarify intellectual property issues
(Durette, 2000; Palloff & Pratt, 2001; Passmore, 2000; Simonson et al., 2009; Sloan
Consortium, 2006) need to be in place. Faculty are also concerned about the quality of
courses (Betts, 1998; Bower, 2001) because the perception is that student satisfaction
as expressed in course evaluations tends to be lower than that in traditional courses.
The purpose of this study was twofold. First, researchers aimed to identify and
confirm factors influencing faculty satisfaction in the online environment. Second,
they desired to develop a quantitative self-report measure of perceived faculty
satisfaction in the online environment.
Methodology
Sample
The sample consisted of the entire population of online instructors (122 individuals)
who taught a course during fall 2007 or spring 2008 at a public research university.
The university has an annual student enrollment of approximately 11,600 and is the
only provider of baccalaureate and graduate degrees in the state. Because the univer-
sity serves many rural areas, it has been engaged in providing distance learning and
outreach services since 1984.
Of 102 (82%) individuals who responded, the majority were female (59.8%) and
native English speakers (94.1%). Their ages ranged from 24 to 69 years (M = 50) and
their online teaching experience ranged from 0 to 20 years (M = 4.67).
Data collection
All online instructors at the institution were contacted via email and invited to partic-
ipate in the study. They were provided with information about the study and a link to
the online faculty satisfaction survey (OFSS) that was an integral part of the university’s
course management system. Participants needed to log in to a secure server site in order
to complete the questionnaire, which took approximately 10 minutes; however, all
responses were anonymous and confidential. As an incentive, participants were able
to register for the drawing of a gift certificate for the university bookstore after they
completed the questionnaire by providing their contact information. After two weeks,
a follow-up email was sent by the survey system to nonrespondents. Then the self-
reported data were analyzed to confirm the factors pertaining to faculty satisfaction.
Instrument
The OFSS has a total of 36 questions including 28 questions with a 4-point Likert scale,
ranging from 1 strongly disagree to 4 strongly agree (see Table 1). The questions were
based on the results of the literature review, which included articles pertaining to chal-
lenges of and barriers to faculty teaching online and faculty satisfaction. Once elements
were identified, researchers focused on issues that directly impact teaching in the
online environment. Items were developed for each of the three subscales: (a) student-
related issues, (b) instructor-related issues, and (c) institutional-related issues.
Respectively 14, 8, and 4 items were created based on the constructs derived from the
literature. Scale items were compared to other instruments published in the literature
108 D.U. Bolliger and O. Wasilik
Table 1. Survey instrument.
No. Item
1 The level of my interactions with students in the online course is higher than in a
traditional face-to-face class.
2 The flexibility provided by the online environment is important to me.
3 My online students are actively involved in their learning.
4 I incorporate fewer resources when teaching an online course as compared to traditional
teaching.*
5 The technology I use for online teaching is reliable.
6 I have a higher workload when teaching an online course as compared to the traditional
one.*
7 I miss face-to-face contact with students when teaching online.*
8 I do not have any problems controlling my students in the online environment.
9 I look forward to teaching my next online course.
10 My students are very active in communicating with me regarding online course matters.
11 I appreciate that I can access my online course any time at my convenience.
12 My online students are more enthusiastic about their learning than their traditional
counterparts.
13 I have to be more creative in terms of the resources used for the online course.*
14 Online teaching is often frustrating because of technical problems.*
15 It takes me longer to prepare for an online course on a weekly basis than for a face-to-
face course.*
16 I am satisfied with the use of communication tools in the online environment (e.g., chat
rooms, threaded discussions, etc.).
17 I am able to provide better feedback to my online students on their performance in the
course.
18 I am more satisfied with teaching online as compared to other delivery methods.
19 My online students are somewhat passive when it comes to contacting the instructor
regarding course related matters.*
20 It is valuable to me that my students can access my online course from any place in the
world.
21 The participation level of my students in the class discussions in the online setting is
lower than in the traditional one.*
22 My students use a wider range of resources in the online setting than in the traditional
one.
23 Technical problems do not discourage me from teaching online.
24 I receive fair compensation for online teaching.
25 Not meeting my online students face-to-face prevents me from knowing them as well as
my on-site students.*
26 I am concerned about receiving lower course evaluations in the online course as
compared to the traditional one.*
27 Online teaching is gratifying because it provides me with an opportunity to reach students
who otherwise would not be able to take courses.
28 It is more difficult for me to motivate my students in the online environment than in the
traditional setting.*
Note: *Recoded scale item.
Table 1. Survey instrument.
No. Item
1 The level of my interactions with students in the online course is higher than in a
traditional face-to-face class.
2 The flexibility provided by the online environment is important to me.
3 My online students are actively involved in their learning.
4 I incorporate fewer resources when teaching an online course as compared to traditional
teaching.*
5 The technology I use for online teaching is reliable.
6 I have a higher workload when teaching an online course as compared to the traditional
one.*
7 I miss face-to-face contact with students when teaching online.*
8 I do not have any problems controlling my students in the online environment.
9 I look forward to teaching my next online course.
10 My students are very active in communicating with me regarding online course matters.
11 I appreciate that I can access my online course any time at my convenience.
12 My online students are more enthusiastic about their learning than their traditional
counterparts.
13 I have to be more creative in terms of the resources used for the online course.*
14 Online teaching is often frustrating because of technical problems.*
15 It takes me longer to prepare for an online course on a weekly basis than for a face-to-
face course.*
16 I am satisfied with the use of communication tools in the online environment (e.g., chat
rooms, threaded discussions, etc.).
17 I am able to provide better feedback to my online students on their performance in the
course.
18 I am more satisfied with teaching online as compared to other delivery methods.
19 My online students are somewhat passive when it comes to contacting the instructor
regarding course related matters.*
20 It is valuable to me that my students can access my online course from any place in the
world.
21 The participation level of my students in the class discussions in the online setting is
lower than in the traditional one.*
22 My students use a wider range of resources in the online setting than in the traditional
one.
23 Technical problems do not discourage me from teaching online.
24 I receive fair compensation for online teaching.
25 Not meeting my online students face-to-face prevents me from knowing them as well as
my on-site students.*
26 I am concerned about receiving lower course evaluations in the online course as
compared to the traditional one.*
27 Online teaching is gratifying because it provides me with an opportunity to reach students
who otherwise would not be able to take courses.
28 It is more difficult for me to motivate my students in the online environment than in the
traditional setting.*
Note: *Recoded scale item.
Distance Education 109
pertaining to satisfaction in the online environment. Additionally, four open-ended and
four demographic questions were created for inclusion in the questionnaire. The first
version of the survey was examined by a content and psychometric expert, who
suggested several modifications that were implemented.
The instrument was administered to 25 individuals in a preservice teacher course
in order to determine whether the items were clear and concise. One question was
slightly modified before the questionnaire was made available in the online course
management system. In order to determine the internal reliability of the questionnaire,
researchers performed a reliability analysis with the use of Cronbach’s alpha after the
data collection phase.
Statistical assumptions
Sample size and missing data
Initially, the sample size in this study was 102 participants. One case in the data set
had one-third of data missing and was deleted. Several other cases contained missing
data; these cases were estimated by using mean substitution. After the initial data
estimation, this assumption was considered met.
Outliers
Another assumption of the factor analysis is that there are no outliers. An examination
of z scores revealed seven potential outliers, which were confirmed by a visual exam-
ination of several scatter plots. Outliers within the range of z ±3.00 were deleted from
the data set. After these outliers were deleted, this assumption was met.
Linearity
In order to examine for linearity, several bivariate scatter plots were generated and
examined. Because the items on the instrument are on a 4-point Likert scale, all of the
scatter plots revealed abnormalities between the variables. This was an acceptable
violation of the assumption and it did not adversely affect the results of the study.
Multicollinearity and singularity
In order to determine if multicollinearity existed, the Pearson correlation coefficients
were examined in a correlation matrix. The three highest correlation coefficients in the
matrix were between items 10 and 19 (0.64), items 21 and 28 (0.63), and items 2 and 11
(0.60). The collinearity diagnostic showed that the highest variance proportion was 0.65.
Therefore, no multicollinearity existed between any of the dependent variables. Each of
the dependent variables is an independent measure, therefore ruling out singularity.
Results
Descriptive statistics
Table 2 displays the mean and standard deviations for the scores. The standard
deviations are relatively minor. Variables with a correlation coefficient between
0.60 and 0.80 are considered to have a strong relationship, whereas variables with a
correlation coefficient between 0.80 and 1.00 have a very strong relationship.
pertaining to satisfaction in the online environment. Additionally, four open-ended and
four demographic questions were created for inclusion in the questionnaire. The first
version of the survey was examined by a content and psychometric expert, who
suggested several modifications that were implemented.
The instrument was administered to 25 individuals in a preservice teacher course
in order to determine whether the items were clear and concise. One question was
slightly modified before the questionnaire was made available in the online course
management system. In order to determine the internal reliability of the questionnaire,
researchers performed a reliability analysis with the use of Cronbach’s alpha after the
data collection phase.
Statistical assumptions
Sample size and missing data
Initially, the sample size in this study was 102 participants. One case in the data set
had one-third of data missing and was deleted. Several other cases contained missing
data; these cases were estimated by using mean substitution. After the initial data
estimation, this assumption was considered met.
Outliers
Another assumption of the factor analysis is that there are no outliers. An examination
of z scores revealed seven potential outliers, which were confirmed by a visual exam-
ination of several scatter plots. Outliers within the range of z ±3.00 were deleted from
the data set. After these outliers were deleted, this assumption was met.
Linearity
In order to examine for linearity, several bivariate scatter plots were generated and
examined. Because the items on the instrument are on a 4-point Likert scale, all of the
scatter plots revealed abnormalities between the variables. This was an acceptable
violation of the assumption and it did not adversely affect the results of the study.
Multicollinearity and singularity
In order to determine if multicollinearity existed, the Pearson correlation coefficients
were examined in a correlation matrix. The three highest correlation coefficients in the
matrix were between items 10 and 19 (0.64), items 21 and 28 (0.63), and items 2 and 11
(0.60). The collinearity diagnostic showed that the highest variance proportion was 0.65.
Therefore, no multicollinearity existed between any of the dependent variables. Each of
the dependent variables is an independent measure, therefore ruling out singularity.
Results
Descriptive statistics
Table 2 displays the mean and standard deviations for the scores. The standard
deviations are relatively minor. Variables with a correlation coefficient between
0.60 and 0.80 are considered to have a strong relationship, whereas variables with a
correlation coefficient between 0.80 and 1.00 have a very strong relationship.
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110 D.U. Bolliger and O. Wasilik
Only three relationships were at or higher than 0.60 and no relationships were
above 0.80.
The OFSS includes two items that are considered general satisfaction questions.
Here instructors indicated their levels of agreement or disagreement with the state-
ments ‘I look forward to teaching my next online course’ (item 9) and ‘I am more
satisfied with teaching online as compared to other delivery methods’ (item 18). The
means for these items were 3.24 (SD = 0.72) and 2.29 (SD = 1.05), respectively.
Table 2. Means and standard deviation of scores.
Student subscale
Item M SD
Item 1 2.33 0.89
Item 2 3.53 0.60
Item 3 3.31 0.53
Item 7 2.15 0.80
Item 10 3.08 0.61
Item 11 3.65 0.58
Item 12 2.35 0.92
Item 16 3.14 0.52
Item 17 2.58 0.93
Item 19 2.93 0.73
Item 20 3.48 0.52
Item 21 3.16 0.69
Item 25 2.41 0.81
Item 27 3.33 0.64
Item 28 2.86 0.69
Instructor subscale
M SD
Item 4 3.10 0.81
Item 5 3.32 0.60
Item 8 2.81 1.01
Item 13 2.07 0.66
Item 14 3.04 0.70
Item 22 2.72 0.72
Item 23 3.19 0.76
Institution subscale
M SD
Item 6 2.15 0.77
Item 15 2.54 0.74
Item 24 2.81 0.69
Item 26 2.79 0.75
Only three relationships were at or higher than 0.60 and no relationships were
above 0.80.
The OFSS includes two items that are considered general satisfaction questions.
Here instructors indicated their levels of agreement or disagreement with the state-
ments ‘I look forward to teaching my next online course’ (item 9) and ‘I am more
satisfied with teaching online as compared to other delivery methods’ (item 18). The
means for these items were 3.24 (SD = 0.72) and 2.29 (SD = 1.05), respectively.
Table 2. Means and standard deviation of scores.
Student subscale
Item M SD
Item 1 2.33 0.89
Item 2 3.53 0.60
Item 3 3.31 0.53
Item 7 2.15 0.80
Item 10 3.08 0.61
Item 11 3.65 0.58
Item 12 2.35 0.92
Item 16 3.14 0.52
Item 17 2.58 0.93
Item 19 2.93 0.73
Item 20 3.48 0.52
Item 21 3.16 0.69
Item 25 2.41 0.81
Item 27 3.33 0.64
Item 28 2.86 0.69
Instructor subscale
M SD
Item 4 3.10 0.81
Item 5 3.32 0.60
Item 8 2.81 1.01
Item 13 2.07 0.66
Item 14 3.04 0.70
Item 22 2.72 0.72
Item 23 3.19 0.76
Institution subscale
M SD
Item 6 2.15 0.77
Item 15 2.54 0.74
Item 24 2.81 0.69
Item 26 2.79 0.75
Distance Education 111
Factor analysis
The construct validity was examined using a confirmatory analysis with orthogonal
rotation. Based on the literature, three factors (student, instructor, and institution
subscales) with high loadings were expected to be extracted. An initial examination
revealed nine dimensions with eigenvalues greater than 1. The examination of the
scree plot of the initial extraction (Figure 1) indicates there were three dimensions;
these three components were retained.
Figure 1.−Scree plot of initial factor extraction.
Most of the factor loadings on the student and instructor dimensions were satisfac-
tory and explained 32.98% of the variance. Some loadings on these subscales were
complex, and five items loaded on a different factor than initially anticipated. Items 2,
11, and 16 were expected to load on the teacher-related factor but loaded on the
student subscale, and items 8 and 22 loaded on the instructor instead of the student
factor. Perhaps some online instructors associate some student aspects with instructor
variables; these two issues might be closely related. Loadings on the institution
subscale were satisfactory. Twenty-two items had loadings in excess of 0.40; other
loadings were fair. The total variance explained by the three extracted factors was
40.29%. Because the constructs hold up, this analysis provides evidence that the
instrument is a valid measure for faculty satisfaction constructs. A summary of factor
loadings is provided in Table 3.
Reliability
In order to determine the instrument’s internal consistency reliability, Cronbach’s
alpha coefficient was calculated. The total scale includes 28 items and its reliability
Component Number
Eigenvalue
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
0
2
4
6
Figure 1. Scree plot of initial factor extraction.
Factor analysis
The construct validity was examined using a confirmatory analysis with orthogonal
rotation. Based on the literature, three factors (student, instructor, and institution
subscales) with high loadings were expected to be extracted. An initial examination
revealed nine dimensions with eigenvalues greater than 1. The examination of the
scree plot of the initial extraction (Figure 1) indicates there were three dimensions;
these three components were retained.
Figure 1.−Scree plot of initial factor extraction.
Most of the factor loadings on the student and instructor dimensions were satisfac-
tory and explained 32.98% of the variance. Some loadings on these subscales were
complex, and five items loaded on a different factor than initially anticipated. Items 2,
11, and 16 were expected to load on the teacher-related factor but loaded on the
student subscale, and items 8 and 22 loaded on the instructor instead of the student
factor. Perhaps some online instructors associate some student aspects with instructor
variables; these two issues might be closely related. Loadings on the institution
subscale were satisfactory. Twenty-two items had loadings in excess of 0.40; other
loadings were fair. The total variance explained by the three extracted factors was
40.29%. Because the constructs hold up, this analysis provides evidence that the
instrument is a valid measure for faculty satisfaction constructs. A summary of factor
loadings is provided in Table 3.
Reliability
In order to determine the instrument’s internal consistency reliability, Cronbach’s
alpha coefficient was calculated. The total scale includes 28 items and its reliability
Component Number
Eigenvalue
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
0
2
4
6
Figure 1. Scree plot of initial factor extraction.
112 D.U. Bolliger and O. Wasilik
was high (0.85). The subscale reliability was high for the student dimension (0.86) and
only moderate for the instructor (0.55) and institution (0.55) dimensions (see Table 4).
Discussion
As previously mentioned, the literature consistently points out three elements impor-
tant to faculty who teach online courses: students, the instructor, and the institution.
The results of the study confirm that these three factors are important in the measure-
ment of perceived faculty satisfaction. The student factor is the most important factor
influencing satisfaction of online faculty, which is encouraging because it leads us to
believe that many online instructors are student centered.
Mean scores show that participants felt most strongly about questions in this
particular subscale. Student-related issues that were most valued by respondents
Table 3. Rotated factor loadings for constructs.
Constructs
Item Student Instructor Institution
1 0.56 – –
2 0.55 – –
3 0.57 – –
4 – 0.41 –
5 – 0.64 –
6 – – 0.59
7 0.56 – –
8 – 0.58 –
9 – – –
10 0.61 – –
11 0.46 – –
12 0.39 – –
13 – 0.52 –
14 – 0.53 –
15 – – 0.78
16 0.37 – –
17 0.54 – –
18 – – –
19 – – –
20 – – –
21 0.65 – –
22 – 0.60 –
23 – 0.55 –
24 – – 0.43
25 0.59 – –
26 – – 0.54
27 0.35 – –
28 0.78 – –
was high (0.85). The subscale reliability was high for the student dimension (0.86) and
only moderate for the instructor (0.55) and institution (0.55) dimensions (see Table 4).
Discussion
As previously mentioned, the literature consistently points out three elements impor-
tant to faculty who teach online courses: students, the instructor, and the institution.
The results of the study confirm that these three factors are important in the measure-
ment of perceived faculty satisfaction. The student factor is the most important factor
influencing satisfaction of online faculty, which is encouraging because it leads us to
believe that many online instructors are student centered.
Mean scores show that participants felt most strongly about questions in this
particular subscale. Student-related issues that were most valued by respondents
Table 3. Rotated factor loadings for constructs.
Constructs
Item Student Instructor Institution
1 0.56 – –
2 0.55 – –
3 0.57 – –
4 – 0.41 –
5 – 0.64 –
6 – – 0.59
7 0.56 – –
8 – 0.58 –
9 – – –
10 0.61 – –
11 0.46 – –
12 0.39 – –
13 – 0.52 –
14 – 0.53 –
15 – – 0.78
16 0.37 – –
17 0.54 – –
18 – – –
19 – – –
20 – – –
21 0.65 – –
22 – 0.60 –
23 – 0.55 –
24 – – 0.43
25 0.59 – –
26 – – 0.54
27 0.35 – –
28 0.78 – –
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Distance Education 113
include providing flexible and convenient access to courses. These are some of the
issues related to faculty satisfaction mentioned by the Sloan Consortium (2006). Addi-
tionally, the majority of faculty believed that their online students are actively
involved in their learning, participate at a good level, and communicate actively with
the course instructors. These results are encouraging and reassuring for faculty who
are either considering to move or expand their online course offerings or who are
pressured by administrators to participate in distance education.
Not surprisingly, instructor-related issues directly impact instructor satisfaction
but were less important than student-related issues. Questions that yielded the highest
mean scores pertained to using reliable technology and experiencing difficulties with
technology. The item with the lowest mean score overall (M = 2.07) addressed the
instructor’s creativity with providing resources in online courses. The majority of
respondents (77.4%) felt that they needed to be more creative in their online courses.
Institution-related issues are also important to online faculty as they can influence
satisfaction and motivation; however, none of the four subscale questions that pertain
to workload, compensation, preparation, and course evaluations yielded a mean score
above 3.0. The item with the lowest mean score (M = 2.15) in this subscale related to
faculty not associating a higher workload with online courses than compared to
traditional courses. The majority (59.4%) of respondents agreed or strongly agreed
that they have a higher workload when teaching an online course. These findings are
consistent with the literature that points out online instructors invest more time than
instructors who teach face-to-face (Bender, Wood, & Vredevoogd, 2004; Cavanaugh,
2005; Conceição, 2006; Hartman, et al., 2000; Spector, 2005).
The scale’s reliability is considered high and acceptable; hence results of the anal-
ysis show that the OFSS is a valid and reliable instrument for measuring perceived
faculty satisfaction in the online environment. The reliability of the student subscales
is acceptable; however, the reliability of the instructor and institution subscales is not
as high as expected. Instructors may associate some of the institution-related aspects
with instructor-related issues and vice versa because institutional policies and direc-
tives can directly impact faculty perceptions. These two subscales have a lower
number of questions than the student subscale. Further research could be conducted
by adding additional questions to the subscales to increase the subscales’ reliability.
Some additional limitations of the study need to be pointed out. First, the data
analyzed in this study is self-reported data. Second, the sample is geographically
limited as only online instructors at one university participated in the study. Third, the
sample was relatively small even though the response rate (83.6%) was high. These
limitations could make the results particularly dependent on contextual factors. The
university is the only public research university in the state, serves many rural areas,
and is relatively small. Therefore, the results should be generalized with caution by
Table 4. Reliability statistics for each subscale.
95% confidence
interval
Inter-item
correlations
Subscale No. of items Cronbach’s α Lower Upper M SD
Student 15 0.86 0.81 0.89 0.29 0.11
Instructor 7 0.55 0.40 0.68 0.15 0.20
Institution 4 0.55 0.38 0.69 0.23 0.15
include providing flexible and convenient access to courses. These are some of the
issues related to faculty satisfaction mentioned by the Sloan Consortium (2006). Addi-
tionally, the majority of faculty believed that their online students are actively
involved in their learning, participate at a good level, and communicate actively with
the course instructors. These results are encouraging and reassuring for faculty who
are either considering to move or expand their online course offerings or who are
pressured by administrators to participate in distance education.
Not surprisingly, instructor-related issues directly impact instructor satisfaction
but were less important than student-related issues. Questions that yielded the highest
mean scores pertained to using reliable technology and experiencing difficulties with
technology. The item with the lowest mean score overall (M = 2.07) addressed the
instructor’s creativity with providing resources in online courses. The majority of
respondents (77.4%) felt that they needed to be more creative in their online courses.
Institution-related issues are also important to online faculty as they can influence
satisfaction and motivation; however, none of the four subscale questions that pertain
to workload, compensation, preparation, and course evaluations yielded a mean score
above 3.0. The item with the lowest mean score (M = 2.15) in this subscale related to
faculty not associating a higher workload with online courses than compared to
traditional courses. The majority (59.4%) of respondents agreed or strongly agreed
that they have a higher workload when teaching an online course. These findings are
consistent with the literature that points out online instructors invest more time than
instructors who teach face-to-face (Bender, Wood, & Vredevoogd, 2004; Cavanaugh,
2005; Conceição, 2006; Hartman, et al., 2000; Spector, 2005).
The scale’s reliability is considered high and acceptable; hence results of the anal-
ysis show that the OFSS is a valid and reliable instrument for measuring perceived
faculty satisfaction in the online environment. The reliability of the student subscales
is acceptable; however, the reliability of the instructor and institution subscales is not
as high as expected. Instructors may associate some of the institution-related aspects
with instructor-related issues and vice versa because institutional policies and direc-
tives can directly impact faculty perceptions. These two subscales have a lower
number of questions than the student subscale. Further research could be conducted
by adding additional questions to the subscales to increase the subscales’ reliability.
Some additional limitations of the study need to be pointed out. First, the data
analyzed in this study is self-reported data. Second, the sample is geographically
limited as only online instructors at one university participated in the study. Third, the
sample was relatively small even though the response rate (83.6%) was high. These
limitations could make the results particularly dependent on contextual factors. The
university is the only public research university in the state, serves many rural areas,
and is relatively small. Therefore, the results should be generalized with caution by
Table 4. Reliability statistics for each subscale.
95% confidence
interval
Inter-item
correlations
Subscale No. of items Cronbach’s α Lower Upper M SD
Student 15 0.86 0.81 0.89 0.29 0.11
Instructor 7 0.55 0.40 0.68 0.15 0.20
Institution 4 0.55 0.38 0.69 0.23 0.15
114 D.U. Bolliger and O. Wasilik
the reader. One suggestion for future researchers is to include an institution with a
larger population of online faculty or to conduct a multi-institutional research study.
Conclusion
Just as we have to be concerned about appropriate levels of student satisfaction in the
online environment because it can impact student motivation and therefore student
success and completion rates, we need to continue to focus on faculty satisfaction
because it affects faculty motivation. Student and faculty satisfaction are two critical
pillars of quality (Sloan Consortium, 2002) in online education.
As mentioned, online teaching is a complex task that requires commitment from
faculty and can be time consuming and demanding. As online teaching has become an
expectation and an element of instructors’ regular teaching loads at many colleges and
universities, we should be concerned about faculty burnout. In a study conducted by
Hogan and McKnight (2007), online instructors in university settings experienced
average emotional burnout levels, high levels of depersonalization, and low levels of
personal accomplishment. These results should be of concern to administrators
because the success of online programs rests on the commitment of the faculty and
their willingness to continue the development and delivery of online courses (Betts,
1998). If positive student outcomes are highly correlated with faculty satisfaction as
suggested by Hartman et al. (2000), then administrators will need to pay close atten-
tion to levels of faculty satisfaction, because there may be an interaction effect.
The development, implementation, and maintenance of online courses and
programs is certainly not inexpensive. Boettcher (2004) estimated that an instructor
requires 10 hours to design and develop one hour of online instruction. This estimate
does not include the hours instructors spend on faculty training and development. It
will be costly to replace experienced instructors who choose to discontinue teaching
in the online environment.
Because faculty satisfaction is one of the five pillars of quality (Sloan Consortium,
2002), it is important and needs to be continuously assessed to assure quality online
educational experiences for faculty and students.
Notes on contributors
Doris U. Bolliger is assistant professor of instructional technology at the University of
Wyoming, USA. Her work focuses on distance learning with particular emphasis on commu-
nication, collaboration, interventions, and satisfaction in the online environment.
Oksana Wasilik is a doctoral candidate in education with a specialization in instructional
technology at the University of Wyoming (UW). She is a graduate assistant at the UW
Outreach School. Her research interests include online teaching, faculty satisfaction, and
aspects of instructional technology related to international faculty.
References
Allen, I.E., & Seaman, J. (2007, October). Online nation: Five years of growth in online
learning. Needham, MA: Sloan-C. Retrieved December 28, 2008, from http://www.sloan-
consortium.org/publications/survey/pdf/online_nation.pdf
American Distance Education Consortium (ADEC). (n.d.). Quality framework for online
education. Lincoln, NE: Author. Retrieved December 28, 2008, from http://
www.adec.edu/earmyu/SLOANC∼41.html
the reader. One suggestion for future researchers is to include an institution with a
larger population of online faculty or to conduct a multi-institutional research study.
Conclusion
Just as we have to be concerned about appropriate levels of student satisfaction in the
online environment because it can impact student motivation and therefore student
success and completion rates, we need to continue to focus on faculty satisfaction
because it affects faculty motivation. Student and faculty satisfaction are two critical
pillars of quality (Sloan Consortium, 2002) in online education.
As mentioned, online teaching is a complex task that requires commitment from
faculty and can be time consuming and demanding. As online teaching has become an
expectation and an element of instructors’ regular teaching loads at many colleges and
universities, we should be concerned about faculty burnout. In a study conducted by
Hogan and McKnight (2007), online instructors in university settings experienced
average emotional burnout levels, high levels of depersonalization, and low levels of
personal accomplishment. These results should be of concern to administrators
because the success of online programs rests on the commitment of the faculty and
their willingness to continue the development and delivery of online courses (Betts,
1998). If positive student outcomes are highly correlated with faculty satisfaction as
suggested by Hartman et al. (2000), then administrators will need to pay close atten-
tion to levels of faculty satisfaction, because there may be an interaction effect.
The development, implementation, and maintenance of online courses and
programs is certainly not inexpensive. Boettcher (2004) estimated that an instructor
requires 10 hours to design and develop one hour of online instruction. This estimate
does not include the hours instructors spend on faculty training and development. It
will be costly to replace experienced instructors who choose to discontinue teaching
in the online environment.
Because faculty satisfaction is one of the five pillars of quality (Sloan Consortium,
2002), it is important and needs to be continuously assessed to assure quality online
educational experiences for faculty and students.
Notes on contributors
Doris U. Bolliger is assistant professor of instructional technology at the University of
Wyoming, USA. Her work focuses on distance learning with particular emphasis on commu-
nication, collaboration, interventions, and satisfaction in the online environment.
Oksana Wasilik is a doctoral candidate in education with a specialization in instructional
technology at the University of Wyoming (UW). She is a graduate assistant at the UW
Outreach School. Her research interests include online teaching, faculty satisfaction, and
aspects of instructional technology related to international faculty.
References
Allen, I.E., & Seaman, J. (2007, October). Online nation: Five years of growth in online
learning. Needham, MA: Sloan-C. Retrieved December 28, 2008, from http://www.sloan-
consortium.org/publications/survey/pdf/online_nation.pdf
American Distance Education Consortium (ADEC). (n.d.). Quality framework for online
education. Lincoln, NE: Author. Retrieved December 28, 2008, from http://
www.adec.edu/earmyu/SLOANC∼41.html
Distance Education 115
Astin, A.W. (1993). What matters in college? Four critical years revisited. San Francisco:
Jossey-Bass.
Baird, L.L. (1980). Importance of surveying student and faculty views. In L.L. Baird, R.T.
Hartnett, & Associates, Understanding student and faculty life: Using campus surveys to
improve academic decision making (pp. 1–67). San Francisco: Jossey-Bass.
Bender, D.M., Wood, B.J., & Vredevoogd, J.D. (2004). Teaching time: Distance education
versus classroom instruction. American Journal of Distance Education, 18(2), 103–114.
Betts, K.S. (1998). An institutional overview: Factors influencing faculty participation in
distance education in postsecondary education in the United States: An institutional study.
Online Journal of Distance Learning Administration, 1(3). Retrieved January 1, 2009,
from http://www.westga.edu/∼distance/Betts13.html
Boettcher, J.V. (2004, June 29). Online course development: What does it cost? Campus
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Articles/march03/kenny2.pdf
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effectiveness of e-learning: A case study of the Blackboard system. Computers & Education,
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Boettcher, J.V. (2004, June 29). Online course development: What does it cost? Campus
Technology. Retrieved August 28, 2008, from http://www.campustechnology.com/arti-
cles/39863
Bolliger, D.U., & Martindale, T. (2004). Key factors for determining student satisfaction in
online courses. International Journal on E-Learning, 3(1), 61–67.
Bower, B.L. (2001). Distance education: Facing the faculty challenge. Online Journal of
Distance Learning Administration, 4(2). Retrieved January 1, 2009, from http://
www.westga.edu/∼distance/ojdla/summer42/bower42.html
Carr, S. (2000, February 11). As distance education comes of age, the challenge is keeping the
students. Chronicle of Higher Education, 46(23), A39–A41.
Cavanaugh, J. (2005). Teaching online – A time comparison. Online Journal of Distance
Learning Administration, 8(1). Retrieved January 1, 2009, from http://www.westga.edu/
∼distance/ojdla/spring81/cavanaugh81.htm
Conceição, S.C.O. (2006). Faculty lived experiences in the online environment. Adult
Education Quarterly, 57(1), 26–45.
Curran, C. (2008). Online learning and the university. In W.J. Bramble & S. Panda (Eds.),
Economics of distance and online learning: Theory, practice, and research (pp. 26–51).
New York: Routledge.
Durette, A. (2000). Legal perspectives in web course management. In B.L. Mann (Ed.), Perspec-
tives in web course management (pp. 87–101). Toronto, Canada: Canadian Scholars’ Press.
Fredericksen, E., Pickett, A., Shea, P., Pelz, W., & Swan, K. (2000). Factors influencing
faculty satisfaction with asynchronous teaching and learning in the SUNY learning
network. Journal of Asynchronous Learning Networks, 4(3) 245–278. Retrieved August
28, 2008, from http://www.sloan-c.org/publications/jaln/v4n3/v4n3_fredericksen.asp
Hagedorn, L.S. (2000). Conceptualizing faculty job satisfaction: Components, theories, and
outcomes. In L.S. Hagedorn (Ed.), What contributes to job satisfaction among faculty and
staff: New directions for institutional research, No. 105 (pp. 5–20). San Francisco:
Jossey-Bass.
Hartman, J., Dziuban, C., & Moskal, P. (2000). Faculty satisfaction in ALNs: A dependent or inde-
pendent variable? Journal of Asynchronous Learning Networks, 4(3), 155–177. Retrieved
August 28, 2008, from http://www.sloan-c.org/publications/jaln/v4n3/v4n3_hartman.asp
Hislop, G. (2000). Working professionals as part-time on-line learners. Journal of Asynchro-
nous Learning Networks, 4(2), 73–85. Retrieved September 18, 2007, from http://aln.org/
publications/jaln/v4n2/v4n2_hislop.asp
Hogan, R.L., & McKnight, M.A. (2007). Exploring burnout among university online instruc-
tors: An initial investigation. The Internet and Higher Education, 10(2), 117–124.
Howell, S.L., Saba, F., Lindsay, N.K., & Williams, P.B. (2004). Seven strategies for enabling
faculty success in distance education. The Internet and Higher Education, 7(1), 33–49.
Kenny, J. (2003, March). Student perceptions of the use of online learning technology in their
courses. ultiBase Articles. Retrieved December 28, 2008, from http://ultibase.rmit.edu.au/
Articles/march03/kenny2.pdf
Liaw, S.-S. (2008). Investigating students’ perceived satisfaction, behavioral intention, and
effectiveness of e-learning: A case study of the Blackboard system. Computers & Education,
51(2), 864–873.
Lin, Y., Lin, G., & Laffey, J.M. (2008). Building a social and motivational framework for
understanding satisfaction in online learning. Journal of Educational Computing
Research, 38(1), 1–27.
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116 D.U. Bolliger and O. Wasilik
Lock Haven University. (2004, December). Assessment plan for programs using distance
education. Lock Haven, PA: Author. Retrieved January 1, 2009, from http://www.lhup.
edu/planning-and-assessment/assessment/assessmentplan/Distance%20Education%20
Assessment%20Plan%2012-03-04.doc
Moore, M.G., & Kearsley, G. (1996). Distance education: A systems view. Belmont, CA:
Wadsworth.
Muilenburg, L.Y., & Berge, Z.L. (2005). Student barriers to online learning: A factor analytic
study. Distance Education, 26(1), 29–48.
National Education Association (NEA). (2000, June 14). Confronting the future of distance
learning: Placing quality in reach. Washington, DC: Author. Retrieved August 28, 2008,
from http://www.nea.org/nr/nr000614.html
Navarro, P. (2000). The promise – and potential pitfalls – of cyberlearning. In R.A. Cole
(Ed.), Issues in web-based pedagogy: A critical primer (pp. 281–297). Westport, CT:
Greenwood Press.
Olson, T.M., & Wisher, R.A. (2002). The effectiveness of web-based instruction: An initial
inquiry. International Review of Research in Open and Distance Learning, 3(2) 1–17.
Retrieved January 1, 2009, from http://www.irrodl.org/index.php/irrodl/article/view/103/
182
Palloff, R.M., & Pratt, K. (2001). Lessons from the cyberspace classroom: The realities of
online teaching. San Francisco: Jossey-Bass.
Panda, S., & Mishra, S. (2007). E-learning in a mega open university: Faculty attitude,
barriers and motivators. Educational Media International, 44(4), 323–338.
Passmore, D.L. (2000). Impediments to adoption of web-based course delivery among
university faculty. ALN Magazine, 4(2). Retrieved August 28, 2008, from http://
www.sloanconsortium.org/publications/magazine/v4n2/passmore.asp
Rockwell, S.K., Schauer, J., Fritz, S.M., & Marx, D.B. (1999). Incentives and obstacles
influencing higher education faculty and administrators to teach via distance. Online Jour-
nal of Distance Learning Administration, 2(4). Retrieved January 1, 2009, from http://
www.westga.edu/∼distance/rockwell24.html
Rovai, A.P., Ponton, M.K., & Baker, J.D. (2008). Distance learning in higher education: A
programmatic approach to planning, design, instruction, evaluation, and accreditation.
New York: Teacher’s College Press.
Schutte, J.G. (1996). Virtual teaching in higher education: The new intellectual superhighway
or just another traffic jam? Retrieved January 1, 2009, from http://english.ttu.edu/Kairos/
3.2/features/rodrigues/comparison.htm
Simonson, M., Smaldino, S., Albright, M., & Zvacek, S. (2009). Teaching and learning at a
distance: Foundations of distance education (4th ed.). Boston: Allyn & Bacon.
Sloan Consortium. (2002). Quick guide: Pillar reference manual. Needham, MA: Author.
Retrieved August 28, 2008, from http://www.sloan-c.org/publications/books/dprm_sm.pdf
Sloan Consortium. (2006, August 14). Faculty satisfaction. Needham, MA: SloanCWiki.
Retrieved August 28, 2008, from http://www.sloan-c-wiki.org/wiki/index.php?title=
Faculty_Satisfaction
Spector, J.M. (2005). Time demands in online instruction. Distance Education, 26(1) 5–27.
Ulmer, L.W., Watson, L.W., & Derby, D. (2007). Perceptions of higher education faculty
members on the value of distance education. The Quarterly Review of Distance
Education, 8(1), 59–70.
Lock Haven University. (2004, December). Assessment plan for programs using distance
education. Lock Haven, PA: Author. Retrieved January 1, 2009, from http://www.lhup.
edu/planning-and-assessment/assessment/assessmentplan/Distance%20Education%20
Assessment%20Plan%2012-03-04.doc
Moore, M.G., & Kearsley, G. (1996). Distance education: A systems view. Belmont, CA:
Wadsworth.
Muilenburg, L.Y., & Berge, Z.L. (2005). Student barriers to online learning: A factor analytic
study. Distance Education, 26(1), 29–48.
National Education Association (NEA). (2000, June 14). Confronting the future of distance
learning: Placing quality in reach. Washington, DC: Author. Retrieved August 28, 2008,
from http://www.nea.org/nr/nr000614.html
Navarro, P. (2000). The promise – and potential pitfalls – of cyberlearning. In R.A. Cole
(Ed.), Issues in web-based pedagogy: A critical primer (pp. 281–297). Westport, CT:
Greenwood Press.
Olson, T.M., & Wisher, R.A. (2002). The effectiveness of web-based instruction: An initial
inquiry. International Review of Research in Open and Distance Learning, 3(2) 1–17.
Retrieved January 1, 2009, from http://www.irrodl.org/index.php/irrodl/article/view/103/
182
Palloff, R.M., & Pratt, K. (2001). Lessons from the cyberspace classroom: The realities of
online teaching. San Francisco: Jossey-Bass.
Panda, S., & Mishra, S. (2007). E-learning in a mega open university: Faculty attitude,
barriers and motivators. Educational Media International, 44(4), 323–338.
Passmore, D.L. (2000). Impediments to adoption of web-based course delivery among
university faculty. ALN Magazine, 4(2). Retrieved August 28, 2008, from http://
www.sloanconsortium.org/publications/magazine/v4n2/passmore.asp
Rockwell, S.K., Schauer, J., Fritz, S.M., & Marx, D.B. (1999). Incentives and obstacles
influencing higher education faculty and administrators to teach via distance. Online Jour-
nal of Distance Learning Administration, 2(4). Retrieved January 1, 2009, from http://
www.westga.edu/∼distance/rockwell24.html
Rovai, A.P., Ponton, M.K., & Baker, J.D. (2008). Distance learning in higher education: A
programmatic approach to planning, design, instruction, evaluation, and accreditation.
New York: Teacher’s College Press.
Schutte, J.G. (1996). Virtual teaching in higher education: The new intellectual superhighway
or just another traffic jam? Retrieved January 1, 2009, from http://english.ttu.edu/Kairos/
3.2/features/rodrigues/comparison.htm
Simonson, M., Smaldino, S., Albright, M., & Zvacek, S. (2009). Teaching and learning at a
distance: Foundations of distance education (4th ed.). Boston: Allyn & Bacon.
Sloan Consortium. (2002). Quick guide: Pillar reference manual. Needham, MA: Author.
Retrieved August 28, 2008, from http://www.sloan-c.org/publications/books/dprm_sm.pdf
Sloan Consortium. (2006, August 14). Faculty satisfaction. Needham, MA: SloanCWiki.
Retrieved August 28, 2008, from http://www.sloan-c-wiki.org/wiki/index.php?title=
Faculty_Satisfaction
Spector, J.M. (2005). Time demands in online instruction. Distance Education, 26(1) 5–27.
Ulmer, L.W., Watson, L.W., & Derby, D. (2007). Perceptions of higher education faculty
members on the value of distance education. The Quarterly Review of Distance
Education, 8(1), 59–70.
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