Convergent and Divergent Tools: Analysis and Application

Divergent and
Convergent tools
Assessment 3

Introduction
 The presentation provides an analysis
of the convergent and divergent
marketing tools for business
 The manner in which convergent
marketing can be identified is
described in the presentation
 The application of the convergent
marketing communication is also
provided

Convergent tools
 Convergent marketing tools can be
considered as a modern form of
business approach
 It is usually used by companies to
gain information and integrate with
the customers
 It uses more than one digital media
to convey messages to customers
and promote its products

Divergent media
environment
 The divergent media environment
involves the application of traditional
media such as television
 Helps in identifying the marketing
segmentations
 Ensures that needs of every
customer is fulfilled
 It presents different media types such
as news site and news blogs