Diversity Issue in Facebook

Running head: DIVERSITY ISSUE IN FACE BOOK
Diversity Issue in Face Book
Name of the student
Name of the University
Author note

1DIVERSITY ISSUE IN FACE BOOK
Introduction
Organizational diversity refers to total makeup in relation to employee workforce in
an organization. Diversity is indicative of the differences pertaining to the different kinds of
personal traits like gender, age, race and ethnic origin. Facebook Inc is the name of a social
media company that is based within California. There are various kinds of devices like the
tablets along with the smartphones that can be used for getting access to the service.Gender
discrimination refers to kind of the discrimination that is on the basis of gender of a person.
Glass ceiling refers to metaphor that helps in representing invisible barrier which prevents the
demographic from rising beyond a particular level.The issues that have been addressed in the
essay are the gender discrimination and the glass ceiling practices in Face Book.This essay
throws light on the issue of gender discrimination taking place in Facebook. The essay also
talks about the glass ceiling issue taking place in the company. The essay talks at the outset
about the issue of gender discrimination taking place in Face Book. It relates to the theories
that makes the women inferior to the men in the arena of work. The essay then talks about the
issue of glass ceiling taking place in the Company. It points out the theories related to the
concept of glass ceiling. The essay concludes by talking about the recommendations that can
help the company in overcoming the problems related to diversity.
Issues in Facebook
Issue 1: Gender Discrimination in Facebook
American Civil Liberties Union (ACLU) has filed complaint against Facebook as the
company involves itself in carrying out discrimination against the women along with the non-
binary people (Psmag.com 2019). The company has allowed the employers to target the men
in the advertisements that amounts to gender discrimination on the part of the company.
Communication Workers of America Labour Union has also filed charges against the

2DIVERSITY ISSUE IN FACE BOOK
company as the advertisements of the company lay emphasis on jobs in relation to the male
dominated fields. The job openings that are posted in Washington Post highlights openings in
relation to craftsmen along with the police officers that are primarily targeted towards the
male gender. This helps in bringing out the bias that exists towards the male gender and the
implicit contempt that the company has for the female gender.
The social networking company was making use of the targeted system that was
controlling the people who were seeing the advertisement.According to Bbc.com (2019),
there was one advertisement that has targeted specifically the men whereas there should be
another equivalent advertisement that has targeted the women .This can help in offering equal
opportunities to both the men along with the women. The targeting of users on the basis of
gender is harmless pertaining to the clothing brands however it can be said that it is unethical
in the case of the job advertisement. Civil Rights Act brought out in the year 1964 prohibits
the discrimination against any person on the basis of race, colour, religion along with the
gender. This law can be said to be applicable in every stage of the employment that includes
the recruitment.
The employers of the male-dominated fields advertising the job to only the men
prevents the women from working in those areas. ACLU Women’s Right Project has also
talked about the fact that the “non-binary” people who do not identify themselves with any
kind of specific gender are also meted out differential treatment by the company (Cnbc.com
2019). The advertisement campaigns launched by Facebook violates the federal law that
forbids the employers like the recruiting firms to carry out discrimination based on gender.
The technology of Facebook makes use of the tool for facilitating the practice of
discrimination.(Bbc.com 2019).According to Thesun.co.uk (2019),the job searches when
carried out were shown primarily to the men of a certain age that resulted into gender
discrimination for the company. The company can aim similar kind of advertisements to the