MBA502: Diversity Management Analysis of Amazon's Initiatives

This presentation, prepared by a student, focuses on diversity management within Amazon, an e-commerce giant. It begins with a personal introduction and provides an overview of Amazon, highlighting its global presence, customer-centric approach, and workforce size. The presentation delves into Amazon's diversity initiatives, specifically addressing gender equality and investments in diverse interview panels. It critiques these initiatives by identifying issues such as faulty recruitment technology and unequal gender ratios. The presentation then offers recommendations for improvement, focusing on performance measures and a restructured recruitment process. The analysis draws upon various sources, including Amazon's official website and academic research, to support its findings and recommendations. The overall aim is to provide a comprehensive understanding of Amazon's approach to diversity management, its challenges, and potential strategies for enhancement.

{
DIVERSITY
MANAGEMENT
AMAZON- E-COMMERCE COMPANY

 I am ________
 I am current a student at Kaplan Business School
 Presentation will focus on diversity initiatives and
issues
 Firm chosen for presentation is Amazon
 Presentation will suggest strategies for overcoming
issues
PERSONAL
INTRODUCTION

A multinational technology, headquartered in U.S.
(Aboutamazon.com 2020)
Existence of Amazon is in 17 plus countries
In 2nd quarter, Amazon experienced around 2.15 billion visits
(both mobile app and website) served by 7,50,000 employees
Amazon own 175 (approx.) fulfillment centers
Priorities of Amazon:
 Customer-centric approach (Aboutamazon.com 2020)
 Wider Reach, range of products and prices
 Optimal supply chain network
o Rationale behind company selection- Vision and Mission is
focused upon customerOVERVIEW- AMAZON

 Amazon invests in diversity management
 Diversity management aims at serving vision
and mission
 Prioritizing gender equality for better
representation
 Investing in diverse interview panels (HBR.org
2020)
 Increasing female applications and roles
 Setting guidelines for employees and managers
to support equality in workplace (HBR.org
2020)
 Partnership with WISE for the
researched data about roadmap on
gender diversity
DIVERSITY INITIATIVES-
AMAZON

 Gender discrimination- Faulty
Recruitment Technology and
unequal gender ratio
(Dennissen, Benschop and van
den Brink 2018)
DIVERSITY MANAGEMENT CRITIQUE-
ISSUES

 Performance Measures or
matrix (Galhotra, Brun and
Meliou 2017)
 Auditing team
 Restructured recruitment
and selection process
RECOMMENDATIONS

 Global reach
 Service and product-based company
BASIS FOR RECOMMENDATIONS

 Aboutamazon.com 2020. US About Amazon. Our workforce data.
[online] Available at:
https://www.aboutamazon.com/working-at-amazon/diversity-and-inclu
sion/our-workforce-data
 Amazon.jobs 2020. Diversity and inclusion. [online] Available at:
https://www.amazon.jobs/en/landing_pages/diversity-and-inclusion
 Dennissen, M., Benschop, Y. and van den Brink, M., 2018. Rethinking
diversity management: an intersectional analysis of diversity
networks. Organization Studies, p.0170840618800103.
 Galhotra, S., Brun, Y. and Meliou, A., 2017, August. Fairness testing:
testing software for discrimination. In Proceedings of the 2017 11th
Joint Meeting on Foundations of Software Engineering (pp. 498-510).
 HBR.org 2020. Harvard Business Review. Amazon’s Priorities Over
the Years, Based on Jeff Bezos’s Letters to Shareholders. [online]
Available at:
https://hbr.org/2019/05/amazons-priorities-over-the-years-based-on-je
ff-bezoss-letters-to-shareholders
 Moore, M., & Tambini, D. (Eds.). (2018). Digital dominance: the power
of Google, Amazon, Facebook, and Apple. Oxford University Press.
References