Diversity of the Global Events Industry Assignment

Added on - 21 Feb 2021

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Table of ContentsINTRODUCTION...........................................................................................................................1P1 Examine the diversity of the global events' industry, including its structure andorganization and the role of different types of events in society.................................................1P2 Explain the factors that have influenced the development of the events industry globally.2P3 Evaluate the value, impacts and legacy of a range of global events on the environment inwhich they operate.......................................................................................................................4P4 Review management strategies used to support responsible event development for a rangeof global eventsStakeholder support............................................................................................5Role of Government in Event Planning.......................................................................................5Balance Score Card......................................................................................................................5Corporate Environmental management.......................................................................................6P5 Determine the positive and negative impacts the macro environment has on the globalevents industry and their influence on decision-making and organizational behaviour..............6P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essentialfor the successful planning of events...........................................................................................8SWOT ANALYSIS OF OLYMPIC GAMES.................................................................................9
INTRODUCTION.In the world of creativity, innovation ante passionate work culture, global events turnsout to be international communication agency which is built to have connection through brandsand the people through having the power to have live events. The multi disciplinary team havethe diversity is performing events which is somehow the core of creativity and innovation. Theglobal events enable the to have the results of cross pollination of ideas innovation, culturealong with industries which results in driven insights brand experience which truly help inestablishment of connection with audience. In this report , there will be discussion regarding thediversity of sector along with factors which actually having the influence of the development ofthe such events. The report will also have the evaluation of both short ans long term eventsalong with responsible event development.P1Examine the diversity of the global events' industry, including its structure and organizationand the role of different types of events in society.The entire concept of event management is regarded as the most intense and the mostsignificant form which is used tor the productions of the live events at the global and local level.On the other hand diversity has been termed out as the important part. As the diversity in eventmanagement helps in having the creative environment which can flourish the business to extent.There is the importance if the equality policy access the event industry as to bring more of thecross pollination of ideas innovation, culture along with industries which results in driveninsights brand experience which truly help in establishment of connection with audience(Gogaert and et.al.2019).There are diversification of the events of different parameters.On the basis of size there are 2 types of the events that are-Local Events- these are to events which are celebrated as the local level such as the graduationceremony, local and festivals that usually draw the audience primary from the local markets.Typically, of the basis of the local events the mostly audience of such events lie between the areaof 80 kms there type of the audience doesn't require the overnight accommodation to fulfil theevents.Major Events- major events are basically the scale and media interest which are capable ofhaving the attraction of significant number, media coverage along with economic benefits. In1
these types of events there is the involvement of the competition between the teams andindividuals having representing number of nations and attract the public interest nationally aninternationally.Hall Mark Events- the last one is about the events which has been identified as the spirit /ethos ofthe town, city along with region that they have become synonymous with name of the particularplace(Kenyon, Manoli and Bodet, 2018). They are majorly the tourist events consist of fair,exposition and the sporting events which are helps on the regular or one off basis.On the basis of context there are basically three main categorize such as thePrivate events- these are the majorly events that are taking place on the private basis for thecertain guest and the venue . There are usually a large type of event management companies thatare involved in private sector commercial activities for the business. The customers are properlylooking for the suitable ensue as the event are time-consuming. For example the events can besuch as the wedding and wedding reception, birthday parties along with Festival gathering.Corporate events- The are events organized by the company regarding the promotion of theirbrands and the products such as the business dinners, conference, networking events along withproduct launches and meetings. These events basically have thee objective which includesregarding the management function and corporate ones to have the improvement in companiesmorale procedure to ensure the profitability of business(Duignan and McGillivray, 2019). Theseevents helps in building corporate relationship which will help to incarnate the social media buzzans public awareness.Charity /fundraising- these are the basic events which takes place for the purpose of raising themoney for charity such as society balls, sports events and charitable auctions. Basically theseevents ask for sponsors doe the individual partaking and raise money from,m the sponsors runs,sponsors cycling along with skydiving and walks. This will help in having the support to localbusiness ans able to build the relationship which help in raising the charity for soulful purpose.P2Explain the factors that have influenced the development of the events industry globally.There is the tremendous growth and the various outlook points has continued to have theupward trend in market. There are many of the recent management companies that need fromthe corporations to have conventions centres to non-profit a technological industry. It is havingthe small sense of job responsibility . The various factor that is influencing the -2
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