DM

DIGITAL MARKETING

INTRODUNCTION
Digital marketing is a component or factor of promoting and Advertising their goods and
services buy online marketing strategies for platforms like social media marketing email
marketing Search marketing and etc. Digital marketing is a very effective platform it helps the
company to grow and develop themselves in the market and attract several opportunity towards
the growth and success. The main aim of this report is to analyze and represent the critical
evaluation of the digital marketing strategies Of Zomato versus swingy within Marketplace. The
first part of this report will going to represent the background of the organization and their
existing digital platforms segmentations and competitors of the brand. In the second part will be
going to analyse and represent that critically evaluate social media email marketing and mobile
opportunities of the swiggy company which are adopted by them. Third part which is final part
will go to represent the the summary of the report and provide recommendations for swiggy.
BACKGROUND OF THE COMPANY
Swiggy is the biggest online food ordering and delivery platform of India which is
founded in 2014. Swiggy Is based in Bangalore and was operating in hundred Indian cities.
Zomato is an multinational restaurant of Indian country. Zomato caters information and user
reviews of restaurants and food delivery possibilities in options from their restaurants partner in
chosen cities. The Zomato was established in 2008 as Foodiebay and was renamed Zomato on
18 Jan 2010.
EXISTING DIGITIAL PLATFORMS
Swiggy is in online food delivery services which are founded in Bangalore was
established by Nandan Reddy and Sriharsha majety. The services of food delivery was started in
2014 with 6 delivery boys which provide food from several restaurants but now in 2019 it has
more than 6000 boys off food delivery from thousands of restaurants like CCD Burger King and
many more. The swiggy wallet several online platform in order to reach with more customers
and enhance their productivity in that is Search Engine Optimization social media marketing
email marketing and many more.
Search Engine Optimization swiggy has very elegant and sober website with several food of
options. Search Engine Optimization the factors which matters is one page in off page in order to
rank better in search engine results pages. Swiggy has H1 tag that it represents their website. As
this is very important factor in order to understand the web page and the website means what is
the meaning of this website and what they want to represent.
Social media marketing swiggy is very well reputed company and target several audience in
most famous platforms like Intagram YouTube Face book and many more. By using this
platform they grab several customers with their offers and advertisement. Swiggy very good

presence on social media platform with several pages approximately 862k on Face book and 127
K followers on Instagram. The swiggy company came with several campaigns in order to
develop consciousness and build a brand in order to operate successfully.
Email marketing the organization is using email marketing in order to sustain existing
consumers and get new consumer continuously in their subscriber list. It also support them to
raise their awareness and drive traffic and developing engagement among the customers. Swiggy
direct and followed email marketing campaigns everyday that is why it's become larger and
outstanding. Swiggy company working on several Google advertisements in order to reach with
more customers and provide several discounts on food. So, this is the platforms which are used
by the swiggy in order to attract and crab several opportunities in the market and become more
effective and amended.
Website
The Swiggy designed their website in E-comme which is called BundI in order to
facilitate courier services and shipping in the country. Bundi was halted and was reform in order
to enter into food delivery market. Zomato acquired or get Seattle based food portal which is
urbanspoon that led to the organisation comes or entry into the market place of United State and
Australia.
Search Engine Optimisation
This is the procedure of writing and designing and coding a website that purpose is to
develop the volume quantity and quality of the organization website by consumers that using the
existing search engines where the organic search result. The organization are required to
considered many things like domain name keywords content URL to optimize and evaluate their
website. SWIGGY applied Search Engine Optimization strategy in order to rank for terms like
order food online on Google this will going to support them in acquiring and getting more traffic
to their website.