Communication Plan Developed by DMU for Students

This report reflects the role of communication plan developed by De Mont Fort University (DMU), to keep their students connected to their studies. The objectives, approaches and communication methods followed by the university are evaluated as to be the best for student’s communication.

Running head: COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
How Can DMU (De Mont Fort University) Best Communicate with Students
Name of the student:
Name of the university:

1COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
Executive summary
This report reflects the role of communication plan developed by De Mont Fort University
(DMU), to keep their students connected to their studies. This policy driven approach is not only
beneficial for the students but also effective for controlling the staffs and sharing information.
From critical analysis the objectives, approaches and communication methods followed by the
university are evaluated as to be the best for student’s communication.

2COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
Table of Contents
Introduction......................................................................................................................................3
1. Objective of the communication plan developed by DMU.........................................................4
1.1 Approach of the communication...........................................................................................4
1.2 Key messages delivered by DMU.........................................................................................5
2. Details of audience/stakeholder mapping....................................................................................6
2.1 Methods of communication...................................................................................................6
2.2 Communication management plan........................................................................................7
2.3 Evaluation of the communication plan..................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................8

3COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
Introduction
Communication plan is referred to as a policy driven approach that provides all relevant
information to the associate stakeholders. Based on the background of the company, organization
or institution the developed strategic communication plan also differs a lot (Virtanen 2015).
However it is necessary for the stakeholders to maintain the plan accurately to meet the mission,
vision and strategy developed either by the company or by a university.
This particular report depicts the strategic communication plan implemented by De Mont
Fort University (DMU) for their students and staffs. Though, from critical analysis of the report
it is defined that, DMU has the best communication plan for their students. The objectives,
approaches and methods of strategic plan of DMU are elaborated in this report. In addition to
this, the key message set to be delivered to the students in addition with management
communication plan and its evaluation are also illustrated in this report.
1. Objective of the communication plan developed by DMU
De Mont Fort University (DMU) states that their strategic communication plan guides all
the staffs and students and also provides them high confidence. The plan outlines the vision,
mission, and distinctiveness of the University (Falloon and Khoo 2014). In order to make the
communication plan accurate and beneficial, De Mont Fort University (DMU) is intended to
developed a more innovative, ambitious as well as outfacing institution n the coming three to
four years.
The objectives of the communication plan are as follows:

4COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
 The first objective of De Mont Fort University is to create a clear as well as effective
internal communication channel for the students. It is expected that with the help of the
internal channel the students will be able to share their knowledge and expectation with
the higher authority of their university.
 The second objective of DMU is to increase the reputation and profile of the students of
DMU through incorporation of different technologies in terms of functions and
operations.
 The third objective of DMU is to create appropriate communication plan for both the
staffs and students to reach the pre determined mission, vision and strategic values.
1.1 Approach of the communication
De Mont Fort University (DMU) has recently implemented an internal communication
plan for providing consistent, regular as well as robust communication approach to their main
stakeholders such as the staffs and students. The level of satisfaction and engagement will
automatically enhance with the help of effective communication planned by DMU (Marino and
Presti 2016). The approaches of communication are as follows:
 The executives and management head of the university are open about all the
essential messages and changes those are needed to fulfill the communication to
be done with the students (Petch et al. 2016)
 It offers the students a chance to provide invoice with the help of various methods
and opportunities to get involved with the interior initiative communication
details plan (Snyder 2014)
 It helps the students to be much proactive about their approach of communication

5COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
1.2 Key messages delivered by DMU
The key messages those are served by DMU are focused to the followings:
 The mission, vision and values of DMU
 DMU is one of the best universities for study and works (Talebian, Mohammadi
and Rezvanfar 2014)
 The feedback obtained from the students are always focused
2. Details of audience/stakeholder mapping
The University offers many courses for their students and based upon their qualification
and eligibility the students can take admission for their desired courses (Falloon and Khoo 2014).
The student mapping details for DMU is as follows:
Students mapping details:
 Undergraduate students
 Postgraduate students
 International students
 Part-time students
 Distance learners
2.1 Methods of communication
The communication method and timeline
Communication method
Communication through student’s internet page:

6COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
The internet page is required to be developed for the formation of primary to keep the students
engaged. The areas those are needed to be developed includes publication details, mission and
vision, student’s experience (Virtanen 2015).
Communication through designed email address “ask us”: With the help of this email
address the students will get the answers about whatever query they have.
Communication through student focus groups:
It offers successful link between the existing channels like student’s council, student forums,
diversity group and equity.
Communication through e-magazine: Through the help of e-magazine monthly informative
and interactive e-newsletters would be available to the students (Falloon and Khoo 2014).
Promotional materials: Through the help of promotional materials like posters, flyers and
banners both the staffs and students will become familiar with the functional and operational
activities (OKORO 2017)
2.2 Communication management plan
The communication management plan developed by DMU, is consists of different
projects and initiatives. Besides this the communication plan will be implemented and managed
by the internal communication team, including the support of the wider communication (Marino,
and Presti 2016). Not only this but also the corporate communication team and managers are
responsible to develop such communication plan for DMU. From the student’s perspectives the
different factors those are considered include the followings:
 Change communication
 Business issues and priorities

7COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
 Communication crisis
 News information and events
 Student’s engagement and EB messages formation
2.3 Evaluation of the communication plan
The communication Plan developed for De Mont Fort University (DMU), will be
evaluated through uptake of bidirectional communication through the designed feedback
channels (Snyder 2014). The feedback gathered from the students of DMU will be considered by
instant response to calls for different actions as it helps to enhance the adopt power of all
information.
Conclusion
From the overall discussion it can be concluded that, the reputation of De Mont Fort
University (DMU) is facing continuous success due to its essential role enhancement and
protection in their communication plan. Two different communication plans followed by the
university are internal and external communication. It is important for both the staffs and
students to become familiar with all the great things happening in the University. The members
associated to the communication team, play active role in the development and implementation
of their communication plan. Another role of the communication plan is to handle the DMU’s
media relations in terms of production of press releases, pitching the expertise of the university
students with the media, deal with the incoming enquiry and University details monitoring. The
communication team also manages all related social media activities. The objectives, key
messages, methods of communication, details students and other audience mapping are also
elaborated in this report.

8COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
Recommendations
In order to improve the existing communication approach of De Mont Fort University it
is necessary for the university to follow some of the recommendations below. The lists of
recommendations for DMU are as follow:
Leadership development promotion: The leadership practices of the associated
employees are needed to be promoted to motivate the superiors and the colleagues as well to
make the students engaged to their study courses.
Promoting communities of practices: Cross functional communities are required to be
formed by the employees belonging to different domain to serve the professional duties. It is
expected that all the members engaged to each other will collectively develop the competence
and skills off the students.
Implementation of new event calendars and communication guidelines: In order to
gather user requirements and evaluating technology guidelines both the internal and external
communication are required to be developed. Permission based communication will
automatically improve the student engagement.

9COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
References
Falloon, G. and Khoo, E., 2014. Exploring young students' talk in iPad-supported collaborative
learning environments. Computers & Education, 77, pp.13-28.
Marino, V. and Presti, L.L., 2016. Social Media Mix in the University Communication Plan: A
Bridge Towards Public Engagement: Structured Abstract. In Rediscovering the Essentiality of
Marketing (pp. 275-281). Springer, Cham.
OKORO, N., 2017. Strategies for Remedying Poor Communication Skills of
Students. International Journal of Communication, 6(1).
Petch, M., Fraser, K., Rush, N., Cope, A. and Lowe, J., 2016. Improving communication
between postgraduate researchers and the university library: A case study at De Montfort
University Library and Learning Services. New Review of Academic Librarianship, 22(2-3),
pp.268-281.
Serral i Montoro, I., Masó Pau, J., Menard, L., Plag, H.P., Sawyer, G. and Miguel Lago, M.,
2015. D7. 1. Plan for disseminating and communication of the project's results.
Snyder, C.S., 2014. A guide to the project management body of knowledge: PMBOK (®)
guide. Project Management Institute: Newtown Square, PA, USA.
Talebian, S., Mohammadi, H.M. and Rezvanfar, A., 2014. Information and communication
technology (ICT) in higher education: advantages, disadvantages, conveniences and limitations
of applying e-learning to agricultural students in Iran. Procedia-Social and Behavioral
Sciences, 152, pp.300-305.

10COMMUNCATION PLAN DEVELOPED BY DMU FOR STUDENTS
Virtanen, K., 2015. Marketing communications plan to support the launch of the MBA degree
under the Federation University brand.