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 Safe and secure: Toy has GPS tracker, wherever kid goes with the toy, parents can follow,
in-built camera in eyes of toy
 Interactive play: Parents can customize the existing one and program new habits
 Speech recognition: Recognize the speech of your kid, talk with them and remember the
conversation (Bhasin, 2018) .
 Emotional intelligence: recognizes likes, dislikes, favorite dish-color-activity of your child
 Safe companion for kids as parents can control the behavior of toy in the application
 Sends notification if child shows unexpected behavior
 Improves quality of your kids' life: Toy with brain of computer enabled with artificial
intelligence
SOLUTION

BUSINESS MODEL (DETAILED)
(N.A, 2019)
Key Activities
 Manufacturing of toys
 Cloud providers
 Warehouse management
 Inhouse Programming of
toys or outsourcing
 Designing of toys based on
kids and parents’
requirement
 Extensive marketing of toys
to right clients
Key Partners
 Suppliers of raw
material
 Parents networking
for enhancements
 Investors & franchise
partners
Key Persons
 Employees
 Designers and
programmers
 Distribution centers
 Application developer
& efficient R&D
Value Proposition
 Safe and secure
hidden camera
 Interactive play
 Speech recognition
 Emotional intelligence
 Safe companion for
their kids
 Toy with brain of
computer
 Improves child’s
quality of life
Customer
relationship
 Direct
communication
 Parents community
 Kids education
advisors or
pediatrics
Channel
 Digital media
advertising
 Shopping malls
 Toys shops
 Exclusive stores of
BBC
Customers
 Parents
with
children of
7-8 years
 Toy
franchises
Cost structure
 Production of toys
 Designing and programming customized toys
 Application development fee
 Marketing and distribution expenses
Revenue Streams
 Product (toys) sold
 Addon kits and features
 Selling application software to other toy manufacturers