Doc Global Business Environment

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Global businessenvironment
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Identification of micro and macro environmental factors that have changed the nature ofbusiness organisations working at global level..........................................................................1Why it is important for individuals and organisations to manage responsibly, sustainably andbehave ethically...........................................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONGlobal business environment can be defined as environment of all the countries where abusiness carries out its operations; apart from the environment of the home country; whichaffects the decision making of the company. Global business environment is very complexbecause with the change in time, nature of business organisations has also changed. Thisassignment will include various micro and macro environmental factors that have changed theworking of modern businesses as well as the reasons which as important in managing theindividuals and organisations responsibly, sustainably and ethically.MAIN BODYFew years ago businesses were carried out in a very different manner but with the changein dynamics and modernisation, the way modern businesses carries out their operations has beenchanged completely(Adekola and Sergi, 2016). These changes have occurred mainly because ofadvancement in technology and to survive and glow in this competitive environment.Identification of micro and macro environmental factors that have changed the nature of businessorganisations working at global levelMicro environmental factors that have changed the nature of business organisationsworking at global level are:Distribution channel– distribution channel includes all those means or people throughwhich the goods or services are transferred to the end users. Since, nowadays businesses arecarrying out their operations at global level ; thus it is essential for the business firms to have astrong distribution channel in order to run their business smoothly(Uhl and Gollenia, 2016).Hence, modern businesses have changed the nature of carrying out its businesses at global levelby developing the distribution channel in such a way that it have an easy assess to the customersfrom all over the world. For example: many business firms have come up with online distributionchannel to distribute their goods or provide services.Level of competition– competition may be defined as the degree to which two or morebusiness firms compete against each other towards achievement of their objectives and use ofscarce resources(Cuervo‐Cazurra, 2011). High competition in the market means there is highdemand for their products and services and this has changed the nature of business organisationsbecause they have to provide quality products and services and at reasonable prices so as to beat1
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