Assignment: Marketing Design and Innovation

Added on - 03 Dec 2019

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Marketing Design andInnovation
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Benefits and values derived by clients or customers of Samsung..........................................1Uniqueness of Samsung TV design elements........................................................................4Samsung's brand appeal in relation to competitors in contemporary market.........................7CONCLUSION................................................................................................................................9TASK 2..........................................................................................................................................10Reflective Index....................................................................................................................10REFERENCES..............................................................................................................................13
ILLUSTRATION INDEXIllustration 1: 4K Samsung Ultra HD Curved Smart TV................................................................2Illustration 2: 4K UHD JU7500 Series Curved Smart TV..............................................................2Illustration 3: Color range in Samsung smart UHD TV..................................................................3Illustration 4: 4K UHD HU9000 Series Curved Smart TV (Full Web Browser)............................4Illustration 5: Samsung UHD TV curve design...............................................................................5Illustration 6: Censorial colour innovation......................................................................................5Illustration 7: Grand Chamfer Design.............................................................................................6Illustration 8: Smart TV market share.............................................................................................8
INTRODUCTIONMarketing refers to promoting a product or service in order to attract customers forincreasing sales turnover. Business organizations are always required to innovate new ideas orconcepts regarding their products and services to influence customers (Vedin and et. al., 2006).Though, lot of fund is necessary to get invested but it results in high profitability.In the current scenario, Samsung is the chosen public limited company headquartered inSeoul, South Korea. The report will explain products and services provided by Samsung to itspotential customers all over the world. In this report, prime focus will be given on Televisionseries launched by Samsung in regular intervals of time to entertain customers and fulfill theirchanging needs time to time.TASK 1Benefits and values derived by clients or customers of SamsungIn the modern age, scope of technology has increased up to a large extent. It has led toadvancement in number of electronic appliances as well. One of the most innovative productsthat has been widely accepted and enjoyed by people in the modern world is Television set ofSamsung introduced to change the perceptions of people towards technology.4K Samsung Ultra HD Curved Smart TVhas influenced customers up to a great extent.Research and development department of Samsung has delivered an outstanding product tocustomers for fulfilling their increased needs and requirements (Verganti, 2008). The newlyinnovated television set of the company has benefited customers in number of ways. The firstand foremost benefit derived through innovation of 4K Samsung Ultra HD Curved Smart TV isit’s curved and HD picture quality. Moreover, another mind blowing advantage customers canget through the innovation is that they can get wider viewing angles while watching TV. Anothermajor benefit provided by designers of Samsung to their customers is that, Curved TV shortensthe distance between viewers in order to create more natural angles.1
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