Doc- Marketing in Hospitality Industry
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Added on 2020-10-22
Doc- Marketing in Hospitality Industry
Added on 2020-10-22
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MARKETINGINHOSPITALITY
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concepts of marketing for relevant services within industry................................................11.2 Impact of marketing environment.........................................................................................21.3 Relevance of consumer markets............................................................................................41.4 Rationale for developing various segments of marketing.....................................................5TASK 2...........................................................................................................................................62.1 Components of marketing mix..............................................................................................62.2 Analyse pricing strategies and policies.................................................................................7TASK 3............................................................................................................................................73.1 Role of promotional mix.......................................................................................................73.3 Role of public relation and sales promotion play in promotional efforts.............................8a) Five types of sales promotion.................................................................................................8b) Five ways that public relation use in part of promotional tool...............................................94.1 Relevance market research....................................................................................................9TASK 4..........................................................................................................................................103.2 Plan an advertisement campaign.........................................................................................104.2 Market research for appropriate goods and services...........................................................10Questionnaire............................................................................................................................114.3 Different media of marketing for appropriate goods and services......................................114.4 Evaluate the implementation of marketing plan.................................................................12CONCLUSION..............................................................................................................................12REFERENCES .............................................................................................................................13Books and journals....................................................................................................................13
INTRODUCTIONMarketing hospitality can be termed as the management and study of exchange relation tocreate, retain and satiate consumer (Lovelock and Patterson, 2015). Marketing in hospitalitysector can be defined as the effort of marketing which direct revenue increment within thissector. Thomas cook is an one of biggest travel group within the world along with that thisorganisation is second biggest in UK. Its important reason for its success is their commitmentand investments towards their customers. In this assignment, it covers all the marketing conceptsand business environment of an company. In this, it also relevance the buyers market within theindustry. The various segments are developing in the market. TASK 11.1 Concepts of marketing for relevant services within industryMarketing can be referred as the activity, process or set of institution for communicating,creating, exchanging and delivering numerous offering which have value for clients, consumer,or society at large. Their are some of marketing concepts for services are given below: The product concept: As per management, if company is manufacturing a qualityproduct at affordable price then it will require very little efforts of marketing. e.g.organization is providing quality of services at cheaper rates (Lim, 2014).
(Source: Marketing concepts, 2018)The production concept: In this, company manufacture the products and services as pertheir customers requirement. e.g. produce goods according to their wants and needs. The selling concept: In this, customers will not purchase their goods unless they will notpromote their products. e.g. company promote their services with aggression. The marketing concept: In this,they find out the customers need for satisfying them asper their wants and needs (Leung, Xue and Bai, 2015). e.g. before providing services totheir customers they analyses the desire of their buyers. The societal marketing concept: In this, firm concentrate on fulfilling buyers needs for alonger duration to meet objectives along with accomplishing social welfare practices. 1.2 Impact of marketing environmentMicro In this micro environment factors it involves suppliers, distributors, customers,competitors and the public. Some of factors from these are explained below with its positive andnegative impact: Suppliers: These can able control the business success when company hold the power. Theysupply the finished goods within the marketplace. Positive impact: It provide the goods in different areas.Illustration 1: Marketing concepts, 2018
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