Document Related to Sociology
Added on 2020-04-13
4 Pages757 Words192 Views
Running head: SOCIOLOGYSociologyName of the student:Name of the University:Author’s note
1SOCIOLOGYAnswer 1: Yes, I agree with Zeynep Tufekci statement that in embracing digital platforms foractivism and politics, we are overlooking some of the benefits of doing things the hard way(Tufekci, 2017).I can say this because although digital technology is used very smartly todaywith great focus to catch attention of the target public, however its effect cannot last for long.Firstly, one of the disadvantages is that while posting news on social media, the probability ofseeing the news is dependent on number of likes and previous interest in the site. Hence, for anynew activist, it will be very difficult to just use digital tools to pass their message. They need totake additional efforts to catch the attention of the public too. Another disadvantage is that digitaltools cannot help to bring long lasting effect. The fast pace results in short term sensation amongpublic and the effect dies down with time. If any activist wants to continue movement for longertime, they need to do something extra within their group (Chen, Chan & Lee, 2016). Hence, itcan be said that digital media is a powerful tool for activist, however hard work is required for itssuccess. This can be explained by the success of Facebook as digital tool. They always put extraefforts to add extra features to add functionality. They went one step ahead and created longlasting effect on public. Answer 2For some social movement, gaining positive coverage is very important. Mass mediaplays a role in fulfilling all things necessary to cover the movement in an effective manner. Massmedia plays a role in legitimizing the social movement and taking it to broader public. This helpsto mobilize political support as well as strongly influence public’s perception regarding themovement (Mattoni & Treré, 2014). Although long lived and properly institutionalized social
End of preview
Want to access all the pages? Upload your documents or become a member.