DOES ADVERTISEMENT IMPACTS YOUTH?1
Topic: Does advertisement impacts youth?
Advertising does impact youth as it has always persuaded them for buying or at least being
aware of their services and products for increasing sales and having a productive and positive
impact on the economy. For luring their audiences, the advertisers incline to design their
advertisements that are attractive and persuasive for the target audience for making the
purchase. “Media successfully creates a beauty ideal that the audience feel the need for
achieving, particularly when one accounts for the peer pressure for looking good within the
“future generation”.” This paper shall elaborate on presenting an argumentative essay on
whether advertisement impacts the youth segment of the society, with special reference of
China.
According to the recent survey reports, an average teenager spends more than 39 hours per
week in China, consuming advertisements and media including newspapers, games,
television, movies and internet (Banyai et al., 2017). It is equal to nearly 6 hours per day
consuming advertisements and media like online music or video. The advertisers spend
billions of dollars every year for advertising. Also, the study of McKenzie et al. (2018) have
revealed that teenagers are subconsciously exposed to above 3000 advertising messages
every day. The marketing companies world-wide hire some cool hunters as their market
researchers whose job is finding the underground trends that the company can further
capitalise on by means of exposing it to the world. These market researchers have a good
understanding of the youth mind and they use that knowledge and information for instilling
the norms, values, the fashion styles and trends to sell the products. Again, when the trend
becomes old, these hunters find new one and this cycle continues. According to Wang et al.
(2016), “by the time a child is 18, he or she will have seen about 20,000 food commercial
advertising food low in nutrition”. The children who belong to the age range of 13 to 19
years, spend about 144 billion dollars every year on clothing and entertainment. In the

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Does advertisement impacts youth?

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