Dog fighting awareness campaign 1IntroductionThe league against cruel sport is a charity which organizes campaigns to protect the security of animals. It was established in 1924 with the motive of banning dog fighting, stag-hunting, hare- hunting, and fox-hunting. Dog fighting has been banned since 1835 in the UK, but there are a large number of people who still organize dog fights. The league against cruel sport run a campaign against dog fighting which is known as a “bloodline”. Its main motive is to introduce alarge number of people to its dangers. BackgroundDog fighting is considered as a type of blood sport usually described as opposing two game dogsagainst one another in a particular ring for entertainment. It has proved very dangerous for human beings and the dogs too. In this assignment, a campaign report is prepared to make peopleaware about the negative effects of dog fighting so that they support us in stopping these types ofillegal activities. Dog fighting is considered one of the most heinous forms of animal cruelty. It happens in more than 50 countries, such as Europe, America and UK. These types of activities mostly performed by the person who are addict of the drug and the other bad things (http://www.aspca.org/animal-cruelty/dog-fighting/closer-look-dog-fighting). In rural areas, dog fighting is generally conducted outdoors or in barn pits, on the other hand, in urban areas events are mainly organized at warehouses, basements, garages, back alleys, neighborhood playgrounds, and in the streets. Conducting a campaign against dog fighting helps us in removing these bad habits and can enhance awareness regarding the dog fighting.
Dog fighting awareness campaign 2AimThe main aim of the organization behind organizing the campaign against dog fighting is to promote awareness to people of different countries about the negative effects of the dog fighting and how it proves dangerous for the dogs.DiscussionGenerally, the dogs who are participating in the fights are frequent, and severe injuries thatcontain broken bones and puncture wounds. These dogs bring human beings in the condition ofdeath. Dog fighting is considered a strict crime in every country where it is happening. Itinfluences the society in a larger manner. All the trained dogs which participated in the dogfighting injure the innocent people in a greater manner without any cause. Children influencedby dog fighting in greater manner because they have the danger of attack from the dogs. They areoften hearted by the spectators while exposed to gangs, gambling, violence, weapons, and drugsat dog fights. Dog fighters are mostly involved in sale and possession of illegal weapons, largelyinvolve in gambling. With the help of dog fighting they mainly spread violence and criminalbehavior towards human beings (YILMAZ, 2015). Thus, it can be said that the dog fightinginfluence the society as well as children in a greater manner. The league against cruel sportcampaign proved successful in removing such type of illegal acts up to a limit(http://www.peta.org/issues/animals-in-entertainment/cruel-sports/dogfighting/). For fulfilling its motive, it utilizes different types of media techniques as well as communication technologies. It is the responsibility of the government of every country to take initiatives to stop such type of illegal acts because they may prove dangerous for the society to a larger extent “(https://www.animallaw.info/article/detailed-discussion-dog-fighting)”.
Dog fighting awareness campaign 3Communication is considered an important tool for sharing information (Broad, 2013). If an organization don't utilize proper media technologies, it may not accomplish the objective of its campaign. The campaign of the league against cruel sport mainly utilizes four types of media technologies such as audible media, visual media, print media, and the social media. All these technologies prove very helpful in raising awareness among the people regarding the dog fighting. Generally, the audible media is utilized by the league sport to inform the different audience about its campaign such as radio. This will help them in getting more and more support from the public (https://www.league.org.uk/dog-fighting). The main source of audible media which is used by the organization for promoting its campaign are electronic books and the radio. Both tools of the audible media play a significant role in transmitting the message of the organization campaign to a large number of people during 2015. Audible media spread the message with high speed. This will prove beneficial for the organization in attracting greater numbers, so that they can support the campaign and also give their contribution in making it successful. Second and the foremost media technology used by the organization is social media which is very popular and has gained significant attention these days. The initial phases of the internet saw the users using this technology to read associated articles and information and get involved in online shopping activities and so on. However, the advent of internet technologies such as social media has seen a completely new aspect of the ongoing activities. Social media has proved an efficient tool in promoting the campaign of the organization and generated more and more support of public (http://www.wmcactionnews5.com/story/32295829/social-media-used-to-promote-dog-fighting-recruiting). With the help of social media, the organization is able to createits content regarding the campaign which can successfully be transmitted to others. After