In this document we will discuss about Domestic and Organizational Buyers for Cadbury Chocolate and below are the summary points of this document:-
The paper focuses on understanding the buyer behavior of domestic and organizational buyers when purchasing Cadbury chocolate.
Cadbury utilizes customer research, segmentation, and feedback processes to analyze buyer behavior and create consistent product demand.
The buyer behavior model highlights the influence of marketing stimuli, buyer characteristics, and decision-making processes on purchasing behavior.