Product Quality Is Important In Food Industry

Running head: Dominoes
Dominoes

Dominoes
“Poor quality issues in Dominoes and strategies that should be considered to
boost the quality”
Product quality has an important role in the workplace as it helps to boost the goodwill in the
highly competitive market. It can be evaluated that it is necessary for the companies to focus on
maintaining the quality so that sales can be enhanced. If quality of the products offered by the
company is not according to the set standards then it can affect the satisfaction level of the
customers in the competitive market (Goetsch and Davis, 2014).
Therefore, this paper will emphasize on Dominoes Company in context to the poor quality of the
products. In the last phase of the paper the focus will be on the strategies that should be
considered to maintain the quality of the products.
One of the causes of poor quality in dominoes is due to lack of supervision and monitoring. It
has been observed that in shah- Jahanpur the fine 9.50 lac was levied on the outlet of dominoes
and the supplier of the company is in Pune. It can be stated that the cheese used in the products
failed to pass the lab test. The milk fat content in “Diced super stretch Mozarella cheese” was
present which is below the set minimum limit of 35%. The fine was imposed by the court of
ADM. The fine of 4 Lakh has been imposed on the district manager of Jubilant Food work
(Franchisee for Domino’s Pizza) (Singh, 2018). Monitoring is one of the aspects that should be
there so that quality of the products can be maintained. In dominoes, the leaders of the company
were not able to give directions to the employees and it create issue as employees were not able
to take right decision which is important for the company in the highly competitive market. To
boost the quality of the products it is important for the organization to emphasize on offering
supervision on the workers so that it can be easy to take the right decision which is beneficial for
the company in the business world. If proper supervision is given by the leaders than it can be
easy for the employees to take right decisions and also it will help them to work with efficiency
that will boost the overall quality of the products offered to the customers in the market.
The sample of cheese was collected on July 4, 2015 by the officer of food security Yugul
Kishore and it is sent for the lab test at the government regional public analysis laboratory in
Varanasi. The Food analyst UC Gangwar analyzed the sample which was collected and in that it
is found that the fat percentage was insufficient. The lab test ended on July 22 and 28 2015 and
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Dominoes
the reports were sent on August 5, 2015 to FSO. By receiving the report it has been examined
that notice was issued to Jubilant Food and also the case was filed in the court of ADM (Singh,
2018). This issue took place due to lack of supervision in the overall activities and also it has
impacted the brand image in the highly competitive market. It can be observed that due to this
the impact has been seen on the overall products offered by Dominoes in the global market.
(Source: Singh, 2018).
In this reference, it can be seen that one of the major cause is also due to short term planning.
Just due to the short term planning, the company was not able to focus on the maintaining the
quality of the products in the competitive market. It is important for the company to maintain the
overall ingredients used in the products so that quality can be boosted. In this it has been seen
that due to short term planning the company was not able to forecast the future and it has
impacted the overall operations of the company in the highly competitive market (Dale and
Plunkett, 2017).
The quality was not maintained by Dominoes and this is because of the company was not able to
meet the requirement of the customers. It is important for the company to emphasize on
considering the requirement of the customers at the time of introducing the products in the
market. It can be evaluated that the sale of products was reduced of the company because of the
allegation which was put on the company by the customers. The allegation was put by the Delhi
man and he said that the insects were found in the packets of oregano of Dominoes. He said that
the insects which are found were very small and it looks like herbs and does not move. The
Insects that were found have the same texture that of herbs (Ndtv News, 2019). So, this can be
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