Managing the Principles of E-Business: A Critical Evaluation of Domino's Digital Transformation Efforts

Managing the Principles
of E-Business

Table of Contents
INTRODUCTION...........................................................................................................................3
Industry Overview.......................................................................................................................3
Critical evaluation of organisation's digital transformation efforts.............................................4
Recommendation for progressing digital transformation efforts................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
E-business is a process of conducting business process on internet and also it helps in
making faster decision which saves time and money. There are various principles of e-business
such as user friendliness, unique design elements, emphasise on security, responsive technology,
effective product description and many other (Thomas, 2016). E-business have several
components such as business intelligence, supply chain management,customer relationship
management, enterprise resource planning and online activities among business. The two main e-
business model are business to consumer and business to business (Zhu and et. al., 2015). The
project is based on managing the principles of e-business in which the critical evaluation of
organisation's digital transformation efforts. Further, the recommendation for progressing digital
transformation efforts is determined. For accomplishing this project, the chosen organisation is
Domino', it is one of the renowned American multinational pizza restaurant chain which was
founded by Tom Monaghan and his brother in 1960. The headquarter of company is in Domino's
Farms Office Park, Ann Arbor, US. Domino's operate their business in 83 countries and across
5701 stores in World.
Industry Overview
Domino's works in Fast food industry is one of the growing industry in UK that offers
food and drink to people. The food is served to consumers in cartoon or bags for minimising the
cost and maximising the profit. Fast food restaurants provide take away, sit down or take out
facility to customers (Bresciani and et. al., 2021). There are various factors which may affect the
progress of Fast food industry such as high setup cost of restaurant, safety and health concern,
price and income of consumers are expected to hamper the growth of this industry. In fast food
industry, there are various players that have adopted business expansion and product launch as
their key development strategies which helps in increasing profitability, expanding market share
and gain competitive advantage in market. The few players which have expanded their business
in fast food industry are Auntie Anne's Inc., Domino's Pizza, McDonald's, Firehouse restaurant
Inc., Hardee's restaurant LLC and many other.