Domino's Internet Marketing Strategy: A Social Media Approach

Running Head: Internet marketing
Domino’s
Internet Marketing

Internet marketing 1 | P a g e
Executive Summary
Social media networking is a major tool in terms of marketing and promotion. Social media has
gained an effective place in every individual’s life. With the rise in the demand and users of
social media, business enterprises have adopted social media in marketing and promotional
campaign so that target audience could be targeted as well as to set up an effective brand image
amongst the target audience. In this report, usage of social media tools for marketing in relation
with Domino’s Pizza Enterprises Limited (DPE). It is the largest pizza chain Australian market
in terms of number of stores and network sales. Apart from this, it is one of the largest franchisee
for the Domino’s Pizza brand across the globe (Fuchs, 2017).
In this report, organizational current offerings will be discussed along with the competitive
position in the target market. Further, using four step models, social media marketing strategy
will be developed in relation to the organizational operations. Social media marketing will
mainly use Facebook, Instagram, Twitter, etc. tools in order to enhance organizational
effectiveness. The last part of the report will include recommendations in order to improve and
enhance organizational social media marketing efforts with the motive of improving
organizational performance.

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Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Summary of Domino’s....................................................................................................................3
Four step model...............................................................................................................................3
Analysis of social media platforms..............................................................................................4
Recommendations............................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6