Critical Review of Business Model and Disruption in the Context of Dominos Pizza

This study analyzes the opportunities and threats of smart connected products in the business model of Dominos Pizza. It also evaluates the business model framework and its application to the overall business performance of Dominos Pizza. The paper highlights the usefulness of the business model to the future of the business and concludes with the outcome of the study.

Introduction
The study is basically highlighted on the critical review of literature on some of the terms
like business model and disruption. It is focusing on the understanding of business model and its
use in today organizations where there has been high involvement of technology to be taking
place. It is also reflecting on the analysis and evaluation of the business model framework for
addressing the business model perspective which involves the business models as the value
proposition and the business models as the set of capabilities and resources (Wirtz et al., 2016).
It should also be describing the opportunities and the threats caused by the smart connected
products in the existing business model for Dominos Pizza which is taken in this study. It is also
focusing on the application of the framework taken into the findings for how the theory will be
applied which has an effect on the existing business model on the overall business performance
of Dominos Pizza. The paper is also highlighting the usefulness of the business model to the
future of the business and it concludes with the outcome of the study.
Opportunities and threats of smart connected products in business model
 The smart connected products are the ones which is getting integrated with the software
interface.
 Developing lean and effective system.
 Innovation of the business model.
 Enhancing the functionalities of the products
 Competing with the competitors frequently.
 Overestimation of the internal capabilities.

 It could not match up with the requirements and demands of the employees working in
Dominos Pizza.
 Customer dissatisfaction if it is not feasible.
Analysis of business model
The business model canvas is basically the visual presentation where the operations as
well the strategies in completing the operations successfully are laid properly. This will provide a
clear understanding of the nine blocks which constitutes in a business model canvas.
Business model as value proposition
 The changes in the recipes add value to the customers.
 The use of innovation in their menus adds value.
 The sourcing of the ingredients locally helps in reducing the overall cost with no
compromise in the quality of the products adds value.
 The use of the online ordering system and their convenient delivery within 30 minutes
adds value for the customers.
Business model as set of capabilities and resources
 They have huge volume of stores located in different regions across the globe.
 The products are delivered at the right time and at the right time.
 The locations of the stores at the central locations enhance the sales of Dominos Pizza.
 Recruitment of talented and skilled employees helps in enhancing quality services for
them.

 They have the pizza tacking app installed in the mobile phones of the customers to have
quick delivery.
 Good distribution system.
Conclusion
 Ability to increase market share
 Enhancing the opportunities of competing with the competitors.
 The Dominos Pizza has the innovative business model
 It is highly demanding and the future of the business is stable and sustainable.