SWOT Analysis and Situational Analysis of Domino's Pizza

Running head: marketing
Marketing

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Table of Contents
Introduction and background......................................................................................................................1
SWOT Analysis.............................................................................................................................................1
Strength...................................................................................................................................................1
Weaknesses.............................................................................................................................................2
Opportunities..........................................................................................................................................2
Threats.....................................................................................................................................................2
Situational Analysis......................................................................................................................................2
Company Analysis....................................................................................................................................2
Market analysis........................................................................................................................................3
Environment analysis...............................................................................................................................3
Competitive analysis................................................................................................................................3
References...................................................................................................................................................4
Introduction and background
Domino's is considered as one the biggest and famous company globally. The services
and products that are given by Domino's are innovative and it encourages customers to purchase

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the product. Domino's also provided door to door facility and take away service to its customers
so that the satisfaction level of the customers can be enhanced. The Domino's Australia provides
Italian American food to its customers and also provides various types of pizza. Domino's was
established in 1960 by Tom Monaghan and the 25th anniversary of the company was celebrated
in the UK in 2010.
The mission of the company is to give proper services and to achieve a large market
share. In 1960 Domino's began its activities from a single store and known as the leaders of the
pizza business. The activities of Domino's are conducted in more than 11,000 stores and in more
than 70 countries. Approximately more than 400 pizzas are supplied to the customers globally in
each day. Earlier pizza was only the product that is offered by the company but to survive in the
competitive market Domino’s has prolonged the product line and there are many products like
pasta which are available on the outlets. The market share of the company is large and it needs
more dominance to enhance the operations of the market.
SWOT Analysis
Strength
By considering the present scenario, it is seen that the company is the leader in the
market that offer varieties of pizza to its customers. The image of the company is good in the
market that induces customers to consume the quality product. It is seen that the company offer
quality and taste in the products. The employees of the organization are motivated by the top
management so that they can give their best to achieve the overall goals and objectives.
The company offer home delivery services and also good products. The major strength
influenced by Domino's is that they have proper infrastructure and delivery services. There are
competitor who does not have a good infrastructure and delivery services. By the restaurants,
the organization gives emphasis on altered segments that are not done by the other competitors
of the company. Like the target is on all the age group people (David and David, 2016).
Weaknesses
It is related to the high over costs just because of the good location of the restaurants.
This cost is not acquired by the competitors of the company. If the overhead cost is high then the