Retail Marketing for Don Don Donki

for Don Don Donki
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Introduction
Retail Marketing involves a wide range of
processes and activities that have to be
conducted for creating a brand awareness and
increasing the sales of the organization. But
with the evolution of the internet shopping, the
retail industry has been facing issues with the
crowd in the stores. The Don Don Donki has
recently been launched in Singapore, the
organization requires to create a brand image
and try to get maximum footfall in the stores.

help the image of Don Don Donki
The Don Don Donki is an organization that
has discount stores under the name of Don
Quijote at various parts of the world. The
approach of Don Don Donki is of a wide
variety of products in one store, that is,
everything under one roof concept. The
organization new store in Singapore has to
utilize factors that attract the Singaporean
market into the stores.
Factors
Location
Products
Pricing
Unique
Shopping
Experience

Location
The location of the store is in the Orchard Central mall. The Orchard Central is a popular location and is
considered as an epicenter of Singapore. It is the most popular place for shopping with a huge crowd all
year long (Groeppel-Klein and Kamm, 2014).