Market Expansion and Development of Donald B in Japanese Market

Running head: Marketing

Marketing
Executive summary
Market expansion and development is essential to uplift profitability and revenue in the global
market. The paper outlines that how Donald B expand its business in Japanese market. Donald B
is a chocolate producer that provides chocolate in Australian market. Now it wants to enter into
the Japanese market to struggle with rivals internationally. Marketing research and survey is
done by the company to implement the business in the new market. For this purpose, Pestle
analysis and porter five forces analysis are conducted by Donald B. A brief information about
competitors has been drawn in the task. It further discusses that how buyer behavior impacts on
the market share and sale of Donald B.
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Marketing
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Behavior of buyers in relation to chocolate products...................................................................................4
Analyze the micro environment...................................................................................................................5
Summarize the competitors.........................................................................................................................6
Porter five forces analysis............................................................................................................................7
Macro environment for Donald B................................................................................................................8
Conclusion.................................................................................................................................................10
References.................................................................................................................................................11
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Marketing
Introduction
The main object of this study is to discuss the new market entry of Donald B. Donald B is
a chocolate maker who is well known for tasty chocolate in Australia. The company has decided
to expand its business functions and activities in Japan for aiming to earn more profit in the
competitive market. The country uses innovative and advanced technology and resources, thus
Donald B can get ample of benefits internationally. Along with this, the paper outlines buyer
behavior, micro environment and macro environment to struggle with rivalries in the Japanese
market. Here is the information about various competitors who may affect the targets and
revenue of Donald B in such market.
Donald B is a chocolate product maker who is offering chocolates in the Australia. It has
two stores in Melbourne which are working to maximize and enhance the profitability of the
business. Donald B wants to grow and expand its brand internationally and nationally and strive
with larger rivals producing cocoa product, drinking chocolate, confectionery, candied nut and
candied popcorn etc.
Behavior of buyers in relation to chocolate products
It is stated that buyer behavior is needed to expand and explore the chocolate products in
the Japanese market. Further, it also helps in making effective decisions in the foreign market.
There are enormous component that may influence the behavior and income level of the
customers globally. Some of the factors that may put direct impact on the buying behavior have
been discussed below.
Perception and attitude of customers: The perception, preferences, and tastes of the Japanese
can affect the sale and revenue of Donald B in the country. Consumers in Japan value brand
information, delivery, service, advertising and packaging as significant elements in assessing
taste and quality of chocolates and in making purchase decisions globally (Santandertradeportal,
2018).
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