‘Don’t get caught up with life’ Endura Executive Summary 3 Target market 4 Product 5 Place 7 Price 9 Promotion 11 Appendix 12 Cost chart 12 Bibliography 13 RESEARCH 13 IMAGES 16 Executive Summary Endura is a family sofa made of polyester fabric, making it an unstainable piece of furniture.
Endura: a family sofa made of polyester fabric
Added on 2021-02-16
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‘Don’t get caught up with life’s mess, live in the moment’EnduraMike Yazdan – New Product ReportProduct – EnduraYear 11 – Laura JuratowitchWord count - 1227
Table of ContentsEXECUTIVE SUMMARY...........................................................................................................................................................................................................3TARGET MARKET...................................................................................................................................................................................................................4PRODUCT...............................................................................................................................................................................................................................5PLACE....................................................................................................................................................................................................................................7PRICE.....................................................................................................................................................................................................................................9PROMOTION........................................................................................................................................................................................................................11APPENDIX............................................................................................................................................................................................................................12COSTCHART............................................................................................................................................................................................................................12BIBLIOGRAPHY.........................................................................................................................................................................................................................13RESEARCH....................................................................................................................................................................................................................................13IMAGES........................................................................................................................................................................................................................................162
Executive SummaryEndura is a family sofa made of polyester fabric, making it an unstainable piece of furniture. It will allow families to not worry when their children are eating on the couch during family time and just live in the moment. The target of this product is for families with young children, who can make a mess sometimes and also want a high-quality comfortable couch that ties in with the aesthetic themes of their household. The product will be shipped from a Chinese manufacturer to Australia to save on manufacturing costs. Endura will be sold at a mid-ranged price of $1,299.99, to allow affordability to big families who are trying to save on their furniture. Endura will ideally be advertised on television on a Friday night, where it’s more likely for families to see the promotion and act upon it.3
Target marketEndura is targeted at families with toddlers and young kids, who want to live in the moment during family time and not worry about their kids staining their furniture. A survey that asked whether a product like this would be desirable was conducted on 10 different families who currently have kids and 80% of surveyor’s including my own said that it they would buy such a product for their family home.4Figure 1 – Survey of the Need for Endura in a family household
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