This report discusses the brand extension of Dove, a self-care product company, and its growth strategy, potential target market, and Pestle analysis. It also includes a comparison with competitors and references.

This document contains a brand extension report for Dove, including the company's growth strategy, target market, and pestle analysis.

Growth Strategy, Target Market, and Pest

Brand Extension Report for Dove: Growth Strategy, Target Market, and Pestle Analysis

This report analyzes the brand extension strategy of Dove, a personal care brand that launched toothpaste under its recognized brand. The report covers the background of the brand, its market share and size, Ansoff Matrix, STP model, Pestle Analysis, and Competitive Analysis. The report concludes that successful brand extension enables business to reach new demographics, increase sales, enhance customer base, and boost organizational profitability margin.

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Hartpury University and Hartpury College

THE         BRAND        EXTENSION

This report analyzes the current value of the Dove brand and potential target market for the brand extension (Dove Toothpaste) using principles of marketing. It also explains the new product, analyzes the new market and trends, and compares it with competing brands.

Marketing

Principles of Marketing: Analysis of Dove Toothpaste Brand Extension

Brand extension strategy development

Presentation

Performance Media

This presentation discusses the brand extension of Dove by introducing Toothpaste. It includes the background of the company, existing brand values, a brief explanation of the new product, target market, STP, PESTLE analysis, competitive analysis, and brand image. The presentation does not mention any specific course code, name, or college.

Far Eastern University

Brand Extension of Dove: Introducing Toothpaste - Desklib

This presentation discusses the concept of brand extension and its impact on organisational growth and development. It focuses on Dove's hand wash product launch and its strategies using Ansoff matrix, STP model, Pestle analysis and competitive analysis. The report also covers the brand value of Dove, its advertising campaigns, and the differentiation of its hand wash products from competitors.

Brand Extension Report for Dove: Growth Strategy, Target Market, and Pestle Analysis

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysislg...

THE BRAND EXTENSIONlg...

Principles of Marketing: Analysis of Dove Toothpaste Brand Extensionlg...

Brand extension strategy developmentlg...

Brand Extension of Dove: Introducing Toothpaste - Deskliblg...

Brand Extension: Principles of Marketinglg...

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

THE BRAND EXTENSION

Principles of Marketing: Analysis of Dove Toothpaste Brand Extension

Brand extension strategy development

Brand Extension of Dove: Introducing Toothpaste - Desklib

Brand Extension: Principles of Marketing