Marketing Analysis for Dove: STP, PEST, and Competitor Analysis

Principles of Marketing

Table of Contents
 INTRODUCTION
 Methodology
 Existing brand and brand value
 Description of target market.
 Analysis of new market including trends.
 An explanation of new product.
 Competitor’s analysis
 CONCLUSION
 REFERENCES

INTRODUCTION
 It is essential for every business to analyse their growth factors
and work harder to achieve them appropriately.
 There are various kinds of marketing model which can be used by
a company to analyse their position in the market and make
strategies to mitigate negative impacts and accelerate positive
impacts for their business.

Methodology
 The following report is based on secondary data because it is
using marketing model to help company to analyse growth
opportunities for them by analysing their existing marketing
conditions.
 It is also qualitative as well as quantitative research