Faulty Advertisements of Dove

Running head: FAULTY ADVERTISEMENTS
Faulty Advertisements of Dove
Name of the Student
Name of the University
Author note

1
FAULTY ADVERTISEMENTS
September 03, 2018
To,
The Marketing Manager,
Dove,
C/o Unilever Plc,
Unilever House,
100 Victoria Embankment,
London EC4Y0DY,
United Kingdom,
Subject: A request to withdraw and launch a new campaign of Dove Visible Care
Dear Sir/Ma’am,
This is to draw your kind attention towards an advertisement campaign which the esteemed
company has released to market one of its most sought after brand and product, Dove. The
advertisement markets Dove Visiblecare Crème range of body washes. The target market
segment of the advertisement is female customers all-round the world who enjoy bathing
with body washes containing moisturizer. The advertisement shows that after using the
product, the consumer would experience ‘visibly beautiful skin’ and her skin complexion would
turn fairer. An interpretation of the advertisement would point out that it aims to relate beauty
with skin complexion. This promotion goes against the very market positioning and the unique
selling proposition of Dove. This projection of beauty would attract resentment from consumers