Downy Vacation: A Pet Care Solution for Travelers

CREATING YOUR BUSINESS
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Contents
Introduction:..........................................................................................................................................3
1. Original business concept:.................................................................................................................4
2. Peer group reflection:........................................................................................................................8
3. Concept improvement Reiteration:..................................................................................................11
Conclusion:..........................................................................................................................................15
References:..........................................................................................................................................16
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Introduction:
In the modern scenario, it is crucial that the individuals need to have a decent knowledge of
the business activities and the ways in which the individuals could fruitfully run and generate
the business. In the task below abusiness model, Canvas will be provided for creating the
business and generating ways in which it could be developed fruitfully. The BMC would be
needed to develop a geographical visualisation of the concept. The 9 core elements of the
BMC would be developed and explained in the task. A self-reflection would also be
discussed in the task of showing the ways in which the plan was successfully generated. At
the end of the task, the section would be incorporating an iteration of the BMC diagram that
has been taking the accounts which would be incorporating the methodologically and
substantively.
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1. Original business concept:
Business summary:
Downy vacation is an animal care facility that provides care of the animals all over the UK as
the pet owners in the UK are often away from their homes which make it difficult for them to
take care of the pets. Downy Vacation will be providing an online as well as offline platforms
to interact with other pet lovers where the owners could find temporary homes for their pets
and they could ensure their peace of mind at the time of travelling.
Business Model Canvas:
Title: Downy vacation
Key Partners:
Business personas
Old age people
Frequent
travellers
Individuals
working in
travelling
agencies
Animal lovers
Local veterinary
doctors
Key activities:
Marketing
Selling animal
products
Care of animals
Handling pets
when clients are
overseas
At the time of
animal rescue
Value
propositions:
Inbound content
Management of
platforms
Marketing
Customer
feedbacks
Customer service
Providing care of
pets when owners
are out on travel
Customerrelation
ships:
Mass customized
Travel agents
Professional
Client
management
Customer
segment:
Causal
travellers
High end
travellers
People shifting
from one place
to another
Individuals
seeking
vacation
Key resources:
Animal lovers
Comfortable
Infrastructure
Websites
Ventures
Key channels:
Television
Social media
Radio
Websites
Affiliates
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