Dragon Zen: Business Plan for 'Drink and Delight'

Dragon Zen

Table of content
 Introduction
 Overview of business
 Marketing mix and STP analysis
 Why business idea is investable and Competitors analysis
 Evaluation of business environment
 Financial projections
 Conclusion
 References

Introduction
 Business plan can be explained as a written document which describes detailed
overview of starting a business by evaluating its objectives and for achievement of
decided goals. It is an essential document for the purpose of attracting investment for
starting a venture. Business plan contains business goals, its achievement methods, and
time frame.