Dragon Zen: Business Plan for 'Drink and Delight'

This presentation provides a detailed business plan for 'Drink and Delight', a healthy organic drink company in London. It includes an overview of the business, marketing mix and STP analysis, evaluation of the business environment, financial projections, and conclusion.

Dragon Zen

Table of content
 Introduction
 Overview of business
 Marketing mix and STP analysis
 Why business idea is investable and Competitors analysis
 Evaluation of business environment
 Financial projections
 Conclusion
 References

Introduction
 Business plan can be explained as a written document which describes detailed
overview of starting a business by evaluating its objectives and for achievement of
decided goals. It is an essential document for the purpose of attracting investment for
starting a venture. Business plan contains business goals, its achievement methods, and
time frame.

 Executive Summary
 Idea is to provide healthy drinking alternative to customers as trend of people towards adopting a
healthy lifestyle is increasing nowadays. Hence, focus is on staring a small venture which provides
organic drink to its customers. Entity is named as 'Drink and Delight'.
 Company overview:
 'Drink and Delight' serves in a food and beverage sector as it is a organic drink company which is to be
situated in London, United Kingdom. 10 people are employed in an organization and it provides
operations in a local area of London.
Overview of business

Marketing mix and STP analysis
 Marketing mix can be indicated as a set of action plan or tactics which is utilised by a company for the purpose of promoting
its brand image or products in a market. Marketing mix of 'Drink and Delight' is explained below:
 Product:
 Price
 Place
 Promotion
 STP analysis is a technique of strategic marketing which is applied in a business for identification of profitable segment with
the motive of targeting potential customers that leads top increment in profitability of an organization and ensuring effective
market recognition
 Following is a STP analysis for 'Drink and Delight':
 Segmentation
 Targeting
 Positioning

Why business idea is investable and
Competitors analysis
 Business idea of 'Drink and Delight' is investible because people are becoming more aware about
their health nowadays. Hence, it serves as an opportunity for company to fulfil demand of
healthy products of customers and earn high profit.
 Competitor analysis refers to assessment of strengths as well as weakness of current or potential
competitors.
Porter's 5 forces
 porter's five forces is a framework of business analysis which helps in identifying various factors
of competitive industries that enables managers of an organization in formulating efficient
strategies for improving sustainability and profitability of business in long run.

Evaluation of business environment
 PESTLE Analysis: PESTEL represents Political, Economics, Social, Technological, Environmental and
Legal factors.
 Political
 Economics
 Social
 Technology
 Environmental
 Legal

Financial projections
PARTICULARS AMOUNT (in £)
Salaries 10000
Administration expenses 8000
Marketing expenses 10000
Rent 5000
Research and development cost 15000
Maintenance cost 2000
Total 50000

Conclusion
 Above report concludes that document of a business plan can be stated as a road map which
provides direction for business. This fundamental document is required to be evaluation before
starting of business operations. It serves as a key for securing of financing for an enterprise,
documentation of business model, financial projection outlining and initiating operations of a
firm.

References
 Ayodya, W., 2016. Business Plan Usaha Kuliner Skala UMKM. Elex Media Komputindo.
 Cardozo, M., 2018. Specialty smoothie bar business plan(Doctoral dissertation, California
State University, Northridge).