Draw and discuss the model of competitive reality
The following is the model of competitive reality that Huon Aquaculture uses to forecast
behaviours of their leading competitors and strategize on ways of handling risks associated those
behaviours.
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1. Competitors Analysis
In order to succeed in both domestic and global markets, organizations must conduct a detailed
analysis of its key competitors. Currently, Huon Aquaculture has seven leading competitors
namely Tassal, Arnarlax, Petuna, Scottish Salmon, Leroy sea food, Cook Seafood and Marine
Harvest Companies (Blucher, 2015). The Market Cap ($M) for Huon Aquaculture Group
Limited (HUO) is 395 while that of the Tassal Group Limited (TGR), their leading competitor
stands at ($M) 845 (Investmart, 2019).
Competitor analysis
 Market
commonality
 Resource
similarity
Drivers of
competitive
behaviour
 Awareness
 Motivation
 Ability
Competitive rivalry
Likelihood of attack
 First-mover
benefits
 Organization
size
 Quality
Likelihood of response
 Type of
competitive
action
 Actor’s
reputation
 Market
dependence
Outcomes
 Market
position
 Final
performan
ce

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Model of Competitive Reality: Analysis and Strategies

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