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Communication Assignment: DRIP Model

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Added on  2020-01-16

Communication Assignment: DRIP Model

   Added on 2020-01-16

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The effective communication channel for British Health Foundation in orderto conduct the promotional activities must be their official websites. As theorganisations already owns the domain, the advertising and other promotionalprocess for establishing effective communication with the stakeholders willbe the perfect measure. As per Thackeray et al. (2012, p.3), most of thepeople rely on internet based contents these days and in case of opting healthcare service, the service users wish to avail the services faster than anything.For this reason, both the stakeholders and service users must be informedregarding every detail of their operations. Part 2 – Communication PlanIn order to carry out the communication plan, the communication model of DRIP can be utilised. According toBerkowitz (2010, p.32), DRIP model aims to focus on designing the advertising message that will be put in thecommunication channel. In D or Differentiation stage, British Health Foundation will differentiate its message bycomparing it with the other existing service providers of the similar domain. In this case, the organisation will sharethe message that they will provide free heart check up by conducting door-to-door service. Along with this, in orderto raise the fund, the organisation will let every donor avail the facility of creating their own page under the domainof BHF through which they will be able to let the world know about their contribution is enriching the servicequality of the organisation.
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