Ducati Case Study Assignment Report

Running head: DUCATI CASE STUDY
Ducati Case Study Analysis
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DUCATI CASE STUDY
1. Motivation of Ducati for implementing new Digital Technology
Ducati Motor Holding manufacturers motorcycles and have become popular for the in the
entire world for the precision engineering, sleek designing and lightning speed of products. The
organization is owned by the organization of Audi through the Italian subsidiary, called
Lamborghini. The main four models of the products of this particular organization include
Diavel, Hypermotard, Monster, Superbike and Super Sportter. The organizational management
of Ducati has taken the decision to implement new digital technology in their business. It would
be a brand new dealer communication app for the mobile device and it would be referred to as
Ducati Communication System (Functional Business Systems. 2014). As a result, the respective
interface of the technology would allow the dealers to easily find, send as well as receive all
types of confidential information, required for placing orders and even tracking them by delivery
and production. The main motivation of this particular digital technology is the present business
challenges, related to high competition and tougher economic conditions in the entire world.
2. Costs could be cut or not cut by Ducati
Ducati should cut their costs of products like motorcycle to a certain amount, so that
these are being afforded by all customers. One of the major business challenges that the
organization is facing currently is improvement of the sales process (Functional Business
Systems. 2014). As a result, it is needed for them to ensure that the product cost reduction might
help in increasing sales to a high level. The second cost that is needed to be cut by Ducati is the
cost of operations. It would be effective for them to ensure that the manufacturing costs are
lowered and challenges are reduced effectively.
3. Reason for improving Communications with dealers

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DUCATI CASE STUDY
It is extremely important as well as noteworthy for the company to ensure that the
communications are improved to a high level with the respective dealers of the company
(Functional Business Systems. 2014). These dealers are responsible for running all the parts of
the business and also comprise of a robust tool for execution of their operations, growth,
development as well as customer goals. With proper improvement of communication with the
respective dealer, Ducati would be capable of capturing or consolidating the global or local sales
activities, spare part, warranty or service activities; hence improvising the overall organizational
capability for responding regularly towards changing consumer demands (Lloyd, 2020).
Moreover, team morale would be improved and there would be chances for stronger
partnerships. The customer relationships would also be improvised and productivity would be
increased to a high level.
4. Explanation of the Capabilities as well as Benefits of the Ducati Communication System
The high performing Ducati Communication System or DCS was being implemented in
around 88 countries within 4 continents. This particular system serves over 55000 customers in
the entire world within 7 languages. It helps for leveraging the dealer communication and as a
result, Ducati would have the capability of capturing as well as consolidation of global as well as
local sales activities, spare parts, and warranty or service activity (Functional Business Systems.
2014). Hence, it can easily and promptly improvise the organizational capability for responding
daily for changing consumer demands. The second distinct benefit of the Ducati Communication
System is that the dealers would be able to run all types of parts of the business and even
comprise of a robust tool for execution of their operational attributes, better growth or
development as well as customer goals.