Duque Papetiers Gros - Doc

DUQUE PAPETIERS GROS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Discussing overview of German Wholesaler stationers market.................................................1
TASK 2............................................................................................................................................1
Enumerating annual spending by people of European nations...................................................1
TASK 3............................................................................................................................................1
Listing and explaining sales information of last three years of financial performance..............1
..........................................................................................................................................................3
..........................................................................................................................................................3
TASK 4............................................................................................................................................4
Enumerating expansion feasibility to German Wholesaler stationers market............................4
TASK 5............................................................................................................................................5
Providing calculation of costs of new building of firm..............................................................5
TASK 6............................................................................................................................................6
Assessment of mean value of orders by formulating hypothesis................................................6
TASK 7............................................................................................................................................6
Assessment of customer satisfaction with reference to firm.......................................................6
TASK 8............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Duque is a France based company which is owned by Donald Duque and owns a small
stationary business in in northern France. Duque don't sell stationary directly to public but this
business have built a huge customers base within 50 years. This report discuses about the
overview of the entire stationary market of Germany (Pérez-Fortes and et.al., 2016). This report
also discuses about the annual spending on the drawings materials per capita in seven countries
of Europe. This report also discuses about the analysis of last three financial years on the sales of
Duque. This report also discuses about the pros and cons of Duque for carrying out the business
in Germany and Belgium.
Task 1
1. Overview of Germany's wholesale stationary market
Germany's stationary market is well positioned. As per the associations of trade of
writing materials and office supply the total turnover Germany's stationary market is 14.8 billion
Euros annually. As per the report of the Association each individual is spending more than 182
Euros annually on their stationary (Pasaoglu and et.al., 2016.). The brands of Germany's
stationary have good reputation in the Germany as well across the world. German stationary
have gained a good size of market share due to its positive image. Stationary industry consists of
a broad range of products and is continuously evolving. Due to digitization, paper related
products like folders are declining significantly in the markets of Germany and has also
decreased its turnover rates. There are more than 2200 whole sale companies of stationary in
Germany as per the official statics of Germany. The turnover rate of half of these companies is
less than 500,000 Euros and this also includes the whole sellers too which are selling office
supplies, writing instruments and papers to business to business intermediaries. There has been
decrease in the total number of stationary whole sellers because of their merging with other
companies and their decision of exit from the markets of stationary. Now the strategies of the
wholesalers is that they are increasing the scope of their business by making a direct contacts
with the customer in order to increase their sale of stationary (Ahlgren, Börjesson Hagberg and
Grahn, 2017). Addition to the wholesalers in Germany there are other small stores of retailers
5500 in number and their turn over is more than 250,000 Euros each. As per the specialist of
HBS the retailers that are selling good quality products can be easily recognized with the help of
of the official labels which is been issued by the HBS and these labels are in-front of the shops.
1

Specialist retailers of Germany is proving to be successful concept in selling the high quality
stationery in Germany.
Task 2
2.1 Seven European countries annual spending on stationary
Graphical representation is the best way to simplify the numeric data in recent times. It
helps in the clear understanding of facts and figures by taking the looks on the graphs. Graphical
representation helps in the analysis of the entire data effectively.
Interpretation: It can be interpreted from the given graph the Switzerland is on the top position
in spending the 35.5 Euros on the stationary and is also the highest spending on stationary among
the given European countries (Abdon and et.al., 2017.).
It can also be interpreted from the given graph that after Switzerland, Germany comes on
the second place in spending on the stationary which is equivalent to 35.2 Euros annually.
It can also be interpreted from the above graph Austria is on the third position among the
seven European countries in the spending on stationary and comes after Germany and is
spending 35 Euros per capita. The fourth position is been occupied by France and is spending
28.3 Euros annually and also the largest grossing business market.
Its is also interpreted that Slovenia holds fifth position among the seven European
countries and is spending 20.4 Euros on their stationary annually and the difference is 7.9 Euros
between Slovenia and France. Also on the basis of this analysis Italy comes in sixth position and
is contributing 18.6 Euros annually towards stationary. At last among these seven European
countries Slovakia comes at the seventh position among Seven European countries and Slovakia
is spending 9.8 Euros and there is a much difference between Italy and Slovakia.
2

TASK 3
Listing and explaining sales information of last three years of financial performance
A) Sales revenue data
B) Drawing mixed pie chart
3

C) Calculating Correlation coefficient and drawing scatter diagram
4

Interpretation-
The performance of Duque Papetiers Gros has been analysed for last three financial years
such as 2015, 2016 and 2017. The total sales in 2015 was 165000 which increased to 182000 and
reach to 178000 in recent year. It can be assessed that firm has been performing good in the
recent time period. Organisation is performing good as it can be seen from the recent sales data.
For making further analysis of correlation, firm may be able to attain good sales in effective
manner in Germany with amount of sales in long-term. For analysing this, correlation coefficient
is opted for assessing how much amount of relationship exists in variables. It is one of the
important measure for assessing sales revenue is whether good sales are accomplished over the
years or not (Thomas, 2018).
The correlation coefficient of company is carried out in which correlation comes to 0.73.
The correlation is of two types developed by Pearson such as positive and negative correlation. It
can be identified that range of correlation should be within + to -1 and value of correlation
5

coefficient is 0.73 highlighting that there exist positive correlation among the variables under
study. The criteria for evaluating is that if value arrives at more than 1, positive correlation and if
comes less than 1, negative correlation prevails. Thus, 0.73 falls within range of 1 and as a result,
positive correlation exists.
It can be said that Duque Papetiers Gros has good performance in last three years.
Furthermore, correlation coefficient comes to positive which effectively clarifies that German
wholesaler stationers market will be fruitful for firm in attaining stated objectives in the best
manner possible (Raik, Etzold and Haukkala, 2017). Thus, on behalf of sales performance,
expansion to Germany seems to be feasible for company.
Trend Analysis
The trend analysis means to identify future performance of company with reference to
past data of business in effective manner. In relation to this, trend analysis is calculated by using
scatter diagram which is as follows-
2018 sales
The equation is formulated with the help of scatter diagram, Y = 6500 x + 162000
Y = 6500 * 4 + 162000
= 188000
2019 sales
Y = 6500 * 5 + 162000
= 194500
The trend analysis shows that firm will be able to attain good amount of profits in
Germany as it is clarified that firm will 188000 of profits in 2018 and 194500 in 2019.
TASK 4
4.1 German Market Feasibility
Should I expand the business to Germany and Belgium?
Pros Score out of 10 Cons Score out of 10
Profitability 5 Cultural Differences 5
6

Growth 6 Management problems 6
Customers Satisfaction 8 Funding 2
Competitive
Advantage
4 Company expenses 4
Total Pros 23 Total cons 17
Average pros 5.75 Average Cons 4.25
Interpretation
As per the analysis, the total spending on the stationary Germany comes at the second
position among the seven European countries that mean Germany can prove fruitful for the
companies in expanding the business in Germany. Duque Papetier Gros plan of expanding the
businesses of Wholesale of stationary in Germany of stationary an proves successful for the
company as the business of stationary is expanding in Germany. As per the sales data of last
financial years of the Germany, Duque Papetiers Gros has the high chances of generating the
huge sales for the company, as this businesses is expanding year after year in Germany. From the
above table it can be interpreted that the average of pros is more than the average of cons which
means that the company has more positive results than the negative results for the company in
expanding the business in Germany (Dash and et.al., 2018). So the expansion of businesses in
Germany can be fruitful for the Duque Papetiers Gros.
Enumerating expansion feasibility to German Wholesaler stationers market
B) International Standards
ISO 14000- Environmental Management
The environmental management provides clarity that firm is required that firm should be
responsible for not harming nature in any manner (Brooks, 2018). The ISO standard should be
followed by Duque Papetiers Gros so that operational activities may be done with ease.
ISO 45001- Occupational health and safety
It states that firm should not indulge in activities where employees are harmed. In simple
words, if any incident takes place in premises, it is required that health and safety of employees
should be prioritised.
7

TASK 5
Providing calculation of costs of new building of firm
8

TASK 6
Assessment of mean value of orders by formulating hypothesis
Hypothesis testing
H0 = No statistical difference between mean order and sample mean
H1= There is statistical difference between mean order and sample mean
z = (x – μ) / σ
= 240 - 230 / 43
= 0.23
The value arrived from z test comes to more than 0.5 leading to acceptance of null
hypothesis. Moreover, it has been arrived with the help of normal distribution curve.
TASK 7
Assessment of customer satisfaction with reference to firm
A) Improving responsive rate
The respondents should be provided with objectives behind questionnaire. It is suggested
that vague and too broad questions should not be asked by company. Moreover, incentives
should be provided so that they timely fill and revert back questionnaire. Thus, company will be
able to attain good responsive rate.
B) Statistics
Statistics
CUST
SERVICE QUAL P&S SALES STAFF PRICE VALUE
1 3 3 1
2 3 3 2
3 3 4 2
2 3 1 1
4 2 3 2
9

2 4 3 3
3 1 4 4
2 3 2 2
4 2 1 2
1 4 2 2
2 1 3 4
4 4 4 1
3 3 2 1
4 2 1 2
2 3 2 2
4 3 3 2
4 4 4 1
3 3 3 2
4 3 4 2
3 3 2 1
Arithmetic Mean 2.85 2.85 2.7 1.95
Standard
Deviation 1.0399898785 0.8750939799 1.0310954828 0.8870412083
Thus, it reveals that mean of price value is low which means customers want lower
prices. By alleviating prices, good rating can be achieved.
TASK 8
CONCLUSION
Hereby it can be concluded that business expansion decision is required to be made with
reference to proper market research and financial performance of company. It can be analysed
that Duque Papetiers Gros will be able to meet good growth in the market as German market of
10

stationers is quite effective for firm. This is evident from the fact that people will be satisfied by
writing and drawing materials are used in more quantum by people. Moreover, purchasing power
of people in Germany is high as well which means that customers will be attracted in a better
manner. On the other hand, correlation coefficient is 0.73 which means that strong relationship
exist between variables. Moreover, Germany is second-most highly spent nation in terms of
stationery products. Feasibility analysis carried out also has more pros in comparison to cons.
The sales data of last years and trend analysis provides clarity that Duque Papetiers Gros will be
able to attain good growth in the market and desired profits would be gained.
11

REFERENCES
Books and Journals
Abdon, A and et.al., 2017. Techno-economic and environmental assessment of stationary
electricity storage technologies for different time scales. Energy.139 pp.1173-1187.
Ahlgren, E. O., Börjesson Hagberg, M. and Grahn, M., 2017. Transport biofuels in global
energy–economy modelling–a review of comprehensive energy systems assessment
approaches. Gcb Bioenergy. 9(7). pp.1168-1180.
Brooks, R., 2018. Understanding the higher education student in Europe: a comparative
analysis. Compare: a journal of comparative and international education. 48(4). pp.500-
517.
Dash, S and et.al., 2018. Insurance market penetration and economic growth in Eurozone
countries: Time series evidence on causality. Future Business Journal. 4(1). pp.50-67.
Pasaoglu, G and et.al., 2016. A system dynamics based market agent model simulating future
powertrain technology transition: Scenarios in the EU light duty vehicle road transport
sector. Technological Forecasting and Social Change. 104. pp.133-146.
Pérez-Fortes and et.al., 2016. Formic acid synthesis using CO2 as raw material: Techno-
economic and environmental evaluation and market potential. international journal of
hydrogen energy. 41(37). pp.16444-16462.
Raik, K., Etzold, T. and Haukkala, H., 2017. The northern European member states. In Foreign
Policies of EU Member States (pp. 37-51). Routledge.
Thomas, S., 2018. Corporate performance of the Seven Brothers of the European energy market:
Then there were five. Utilities Policy. 50. pp.164-174.
12