Duque Papetiers Gros: Expanding into the German Stationery Market

DUQUE PAPETIER GROS

TABLE OF CONTENTS
1. Introduction..............................................................................................................................................1
2. Analysis of Issues for Duque Papetiers Gros...........................................................................................2
2.1 An Overview of the Wholesale Stationers Market in Germany........................................................2
2.2 Annual Spending on Writing/Drawing Materials per Capita............................................................2
2.3Analysis of Duque’s last three financial years of sales data (2015-2017)..........................................3
2.4 Feasibility of Expanding to Germany & International Standards......................................................5
2.5 Costs of a New Building....................................................................................................................7
2.6 Mean Value of Orders........................................................................................................................8
2.7 Customer Satisfaction........................................................................................................................8
3. Conclusions............................................................................................................................................10
4. References..............................................................................................................................................11

LIST OF FIGURES
Figure 1: Annual spending per capita..........................................................................................................3
Figure 2: Analysis of three financial years..................................................................................................4
Figure 3: Mixed pie chart.............................................................................................................................4
Figure 4: Scattered diagram.........................................................................................................................5

1. Introduction
French organization, Duque Papetiers Gros is seeking to move in German stationery market to expand
the business, operations and profitability. Stationery market is the growing market in several countries
and successfully contributing to the economy. The report will discuss the statistical and descriptive data
about the German stationery market and determine the trends and potential to establish the business in
Germany. It will also discuss how annual spending per capita is increasing and supporting the national
economy. The increase and scope of the writing and drawing material will be discussed along with
analysis of the three financial years. Feasibility for a business in Germany and international standards on
the stationery business will be discussed. Also cost of new building and mean value of the orders will be
calculated through the Microsoft Excel. Customer satisfaction will be discussed along with the points to
improve.
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