Duque Papetiers Gros: Market Analysis and Expansion Feasibility in Germany

Report for Duque Papetiers Gros
Date: Dec 19th, 2017

Report for Duque PapetiersGros 2017
Executive Summary:
Every new company who wants to make overseas business must consider several factors that
affect the business in a complete new environment. Duque Papetiers Gros wants to make their
business in German market and their strengths in making the materials of writing and drawing.
They generally make wholesale business in the French market as a result they have huge
reputation of their products in the local market. Therefore, the company can make sustainable
planning for the international business depending upon the traders from the Germany. This will
help to make their goodwill and at the same time it will fulfil the customers’’ satisfaction.
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Report for Duque PapetiersGros 2017
Table of Contents
Introduction...................................................................................................................................3
Analysis of Issues for Duque Papetiers Gros................................................................................4
2.1 An Overview of the Wholesale Stationers Market in Germany.............................................4
2.2 Annual Spending on Writing/Drawing Materials per Capita.................................................4
2.3Analysis of Duque’s last three financial years of sales data (2015-2017)...............................6
2.4Feasibility of Expanding to Germany & International Standards............................................8
2.5Costs of a New Building........................................................................................................10
2.6Mean Value of Orders............................................................................................................11
2.7Customer Satisfaction............................................................................................................12
Conclusions.................................................................................................................................13
References:..................................................................................................................................14
Appendices..................................................................................................................................16
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Report for Duque PapetiersGros 2017
Introduction
Duque Papetiers Gros is s small family stationary business in Northern France, which is owned
by Donald Duque. However, Donald wants to know the prospect of making new market in
other countries and the possibilities of gaining success in that process. The main aim is to find
out the statistical business analysis and its effects upon the relatively smaller businesses. Duque
is not likely to sell the products in retail rather than they are emphasising on selling the goods
on the wholesale basis in Northern France. Until date, there is no factory or sales outlet of them
outside France, so they want to expand their business in a new country and to observe the facts
that affects the process. Therefore, in this context there will be discussion about the facts that
will help Duque to fulfil the tasks.
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