Dynamic Perspectives on Sustainable Business

Dynamic Perspectives on
Sustainable Business

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Critically analysis business sustainability and their impact on business operations. .................4
2. Critically evaluate a range of relevant theories and models....................................................7
Propose and critically evaluate appropriate sustainable business strategies.............................10
CONCLUSION .............................................................................................................................12
REFERENCE.................................................................................................................................13

INTRODUCTION
Sustainability refers to meeting needs without compromising the ability of future
generation to meet their needs and the sustainable business is one where profitability, concern for
environment and social commitment are in harmony. Running sustainable business means using
of own resources economically as well as reducing negative impacts on environment. Dynamic
perspective on sustainable business offers various opportunities of business growth with strategic
insight on knowledge production, innovation and disruptive technologies. In order to explore all
these things a company Amazon is selected, which are approaching to measure and reduces the
carbon emission in their operation for sustainability. This is an American multinational company
which focus on E- commerce, cloud computing and digital streaming. It was founded by Jeff
Bezoz in Bellevue, Washington in year 1994. this company starts as on online marketing for
books as well as expended to sell electronic software, video games, furniture foods and so on.
The following report carried out discussion about key sustainability concerns and impacts of
business activities on these concerns. In addition, evaluation of relevant theories and models is
also included. Lastly, appropriate sustainable business strategies is evaluated.
MAIN BODY
1.Critically analysis business sustainability and their impact on business operations.
Sustainability in business is related to gaining of momentum both in practise and profile.
Sustainability is part of core business strategies as It has a impact on the way business
organisations are functioning (Shea and Jurow, 2020). The main focus is on the stability of
organisation, the way they are responding to different environmental and social issues as a
fundamental component of the success of business for future. There are many different types of
sustainability trends that are affecting the process of strategic responses and leading towards
building up of value for the organisation. Energy is a concept that is focussed on use of low
carbon agenda. Food production is related to meeting of basic needs, improvement of quality and
further building of resilience in situation of climatic disruption and the changing demand of the
external environment.
Water scarcity is also a issue where there is a need to evaluate the sources of food,
energy and water for the purpose of ensuring clean water sources. Protection of biodiversity is
also necessary for survival & well being as humanity is driven by global extinctions.

Changing demographics is also a issue that arises because of increasing population
growth, ageing populations in developed countries & middle classes who have labour, migration,
social and development implications.
Geopolitical stability is also a global issue that is prevailing as a part of key stability issue
in the external environment.
Organisations are looking for using some measures to define and then communicate their
objective of the way they can serve society in a more better manner. With application of suitable
sustainable development measures can lead to enhancing of the market share, improvement of
productivity and staff retention (Cosenz, Rodrigues and Rosati, 2020) .
In context of Amazon is supporting amazon web services by use of 100 percent energy
sources in short term and at 50 percent by end of 2017. there are presently 10 renewable projects
in process that are generated over 2.6 million megawatt hours of energy annually when
completed. Amazon is also utilising the recycled energy for their newest building by capturing
the heat that is created by data centres everyday and piping in the buildings.
Amazon is focussing on use of meticulous packaging to ensure that there is safe delivery
system and there has to be no damage the product which is a primary goal of any e commerce
company. For achievement of this there is focus on avoiding the use of plastic because it takes
1000 years to decompose. Amazon is focussing on building up of committed workforce for
development of a sustainable business for their customers and whole plane. In year 2019 main co
founded a climatic pledge that they are willing to use a net zero carbon emission across their
business by the year 2040 (Bejinariu, 2020). It is a 10 years Paris agreement that is focussed on
development of a ambitious workforce that is highly committed towards achievement of their
laid goals.
Sustainability is wider and broader concept in order to ample numbers of tools and
techniques which are utilised by organisation in order to easily attaining goal and objectives of
company. It includes they are impact on organisation structure as well as top level of
management developing effective strategies in order to smoothly run the business activities.
Sustainability is important factor because gaining competitive advantages which result as very
tuff competition at marketplace. It involves various measure which are used by organisation in
order to dealing with complex environment, social market and technology. It is essential for each