Dynamic Perspective on Sustainable Business

Dynamic Perspective on
Sustainable Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background:................................................................................................................................1
Sustainability concern:................................................................................................................2
Theoretical perspective:..............................................................................................................4
Sustainable Business Strategies..................................................................................................6
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Sustainable business refers to the profitability of business concern with environment and social
commitment of business. Using sustainable approach refers to the use resources that are
environment friendly and that reduce negative impact on business. In this essay report
information about sustainability and its importance is included, also various understanding about
theories and models that could help in better understanding of sustainability in the business. It
also include business strategies for sustainable business (Shakeel, and. et. al., 2020). Sustainable
business helps in better environment and better social welfare of the country. Below are detail
explanation of sustainable business and its importance for the country, environment, and society.
MAIN BODY
Background:
In this essay report the Morrisons has been selected, company is fourth largest chain of super
markets in United Kingdom. Headquarter of company is in Bradford, England, it was founded by
William Morrisons in 1899. company has 494 stores in 2020, and employed 110,000 employees
in 2019. company serves 11 million customers each weak in UK. The annual turnover of
company is £17,536 in 2 February, 2020. company operates its business in UK. Company
operates as an retailer in retail industry, the retail sector in UK continuously around 5 % gross
value added in UK economy. 14 % of investment made by the non financial sector made by large
retailers in United Kingdom (wes, L., 2019).
The government of UK is focused on making business within an country more
sustainable so that it could improve the environment condition and sociology in the country. The
government of UK has been describe sustainable approach in UK as environment protection,
social progress and equality, conservation of natural resources, and stable growth of economy.
Retail industry in UK face rules and regulation by the government of UK, in order to make retail
industry more sustainable (Raut, and. et. al., 2019). Following sustainable approach in retail
business can help business to make more customer and attract young generation towards the
business and make them loyal customer of brand.
Morrisons follow the sustainable approach in its business to fulfil its cooperate social
responsibility towards the country. Company contribute in various charity foundation that help
them to improve its brand image in the market. Organisation support and train their employees so
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that they can pay fair day's pay to them. Company also offer healthy and affordable food with
best quality to its customers. They also focus on reducing food waste in their organisation by
redistributing their surplus food to those who needs it. They also help their customers to reduce
food waste at their home.
Sustainability concern:
The purpose of sustainable business strategies is to make an positive impact on the
environment and social welfare. It describe various impact of business on the environment and
society of particular country. In the context of Morrisons, company is operating in retail industry
and there are huge impact of production process on the environment that could impact retail
businesses. Company's carbon footprints and water usage, community development efforts could
be include in its business approach (Lüdeke-Freund, and. et. al., 2019). Morrisons develop
various strategies by which they fulfil the needs of sustainability in their business. They use
various approaches that make their business sustainable in order to protect environment and
social welfare. Company has various sustainable development goals that added values to its
initiative to create change, they want to address global challenges of sustainable business in
order to make their organisation more profitable and responsible towards the society. Company
ate initiate to reduce the use of plastic, to reduce the impact of plastic on environment. It helps
company to fulfil their goal of sustainable environment in the industry. Organisation is also focus
on operational efficiency of water that company use so that they can contribute for the future
generation. It could have huge impact on the effective brand image of company so that they can
increase customer base and brand loyalty in the market. Sustainable business also focus on the
welfare of people around the company or the citizens of the country. Morrisons is also make it
first priority to understand the needs and wants of people around the company and employees.
They provide proper tracing and development to their employees so that they can
effectively done their jobs and get fair pay. They support their employees and staff members by
providing them well-being toolkit, so that they can work with organisation in most effective way.
Customers of company is first priority of company, and they fulfil the needs and wants of
customers of healthy life style by providing them high quality of healthy food products on
affordable price. Company works with British farmers to help them in better living and
profitability by promoting sustainable farming business (Peralta, A., Carrillo‐Hermosilla, J. and
Crecente, F., 2019). Thus from all the use of sustainable strategies in business Morrisons fulfil
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