Dynamic Strategy and Disruptive Innovation PDF

Running head: DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION
Dynamic Strategy and Disruptive Innovation
Name of the Student:
Name of the University:
Author note:

DYNAMIC STRATEGY AND DISRUPTIVE INNOVATION1
Tesla Motors has long been an innovator in the designing, manufacturing and sale of
battery electric vehicles. It was launched in the year 2003 by Marc Tarpenning and Martin
Eberhard, two American entrepreneurs in Silicon Valley. The company was formed for
developing an electric sports car. It is significantly different from any other traditional car
manufacturing companies due to the fact that Tesla’s car have state-of-the-art highly
integrated technology and that too with high economic and environmental sustainability
(Stringham, Miller and Clark 2015). It was named after Nikola Tesla, the well-known
engineer and inventor of AC and induction engines. The main objective of the company is
expediting the move to a sustainable and solar electric economy from a mine-and-burn
hydrocarbon one. At present, Elon Musk is the CEO of Tesla Inc.
From the internal perspective, it is to mention that Tesla has innovative problem solving
organisational culture. It motivates the employees for the development some profitable
solutions for the present and emerging problems in the target market. The company is highly
concerned regarding performance issues in the fields of work quality and work behaviours.
This organisational culture is employed by the company in the development of advanced
electric vehicles for solving the environmental issues faced by the automobiles that have
internal combustion engines. HR is at the top of the corporate hierarchy of Tesla Inc. The HR
management of Tesla comprises of training programs for orienting the employees for the
“First Principles” feature of the organisational culture. Employee diversity is great at Tesla
(Biggs, Bussen and Ramsey 2019). It views engagement as more than ‘nice to have’. It uses
formal and structured interviews. It is to mention that Tesla has a “Unitary-form”
organisational structure. It makes use of the organisational function as the major defining
factor. Global centralisation, global hierarchy and minimum regional divisions are the three
significant characteristics of the organisational structure of Tesla. Its main strength lies in its
systematic nature.