Dynamic Strategy and Disruptive Innovation

DYNAMIC STRATEGY AND
DISRUPTIVE INNOVATION
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
Future Med is one of the largest Australian companies that
develops and markets radiopharmaceuticals.
The radioactive pharmaceuticals are very much unique and
sensitive drugs that consists of radioisotopes and is used for
diagnosis and different types of complex therapy.
These kinds of medicines are mostly used in the field of nuclear
medicines and radioactive traces in medical imaging.

INTRODUCTION
The report has dealt with disruptive innovation.
Disruptive Innovation is described as the innovation which is
involved in the formation of new technology involved in the
transformation of the existing markets or replacement of the
existing technology with that of the new ones.

INTERNAL PERSPECTIVE
The internal perspective of the organization can be termed as
the internal factors that have an impact on the business of the
organization.
The internal business factors of Future Med include the
Human Resources, the organizational culture and structure and
lastly the allocation of the resources.