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Dyson's Competitive Advantage and Dynamic Capabilities

   

Added on  2019-11-26

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Running head: DYSON CASE STUDY ANALYSISDyson Case Study AnalysisName of Student:Name of University:Author’s Note:
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Table of ContentsAnswer 1:.........................................................................................................................................3Answer 2:.........................................................................................................................................4Answer 3:.........................................................................................................................................6Answer 4:.........................................................................................................................................7References:......................................................................................................................................9
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Answer 1: Identification and Analysis of Dyson’s Strategic Capabilities:The strategic capabilities refer to the organisational capabilities that contribute to the longterm survival or the organisation’s competitive advantage. The factors which contribute to thestrategic capabilities include rarity, value, inimitability and finally non-substitutability. Thesealso provide a potential competitive advantage in case of a market which helps an organisationreach acceptable levels of return. The target of the company is to solve the problem and also toimprove the products. The best thing about Dyson Company is that the consumers of thecompany can get a specific designed product with better functionality than the traditionalproduct.In certain cases though several competitors exist that provide products that are cheaper incomparison to the Dyson products but the company has a reputation of providing good quality aswell as a special product design to the customer and in very rare cases are the products delivered,any possibility of suspicion is not there. There always remains a possibility of imitation of Dysonproducts. It is hard to do it because there are many patents of the products, in very rare cases theunique designs can be copied. The major amount of investments helped Dyson become aproducer of inimitable products (Vogel and Güttel 2013).In very rare cases, if it is possible to imitate the products of Dyson, the brand name, theloyalty as well as the customer base cannot be imitated. The brand name also cannot besubstituted as the company has been in business for long and it is the biggest advantage ofDyson. The inclusion of the great and unique quality products in the Company’s portfolio is alsobeneficial for the company.
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