Managing & Developing Innovation & Creativity in Dyson

Managing &
Developing Innovation
& Creativity

Table of Contents
INTRODUCTION ........................................................................................................................1
MAIN BODY ................................................................................................................................1
Company overview - ..................................................................................................................1
Models for examine the internal and external surroundings of the company - .....................1
Pestle analysis - ..........................................................................................................................1
Equity matrix - ...........................................................................................................................2
Different methodologies to develop the total actions of the companies- ................................2
Global creativity management methodology - .........................................................................3
Building a solution strategy which can be executed - .............................................................4
Execution creativity audit methodology and giving suggestions -........................................4
Recommendations - ....................................................................................................................5
CONCLUSION .............................................................................................................................5
References:.......................................................................................................................................5

INTRODUCTION
Creativity assists the company to being more accountable in the market place and
offer different goods and services to the users . Dyson is a british company which gives
electronic goods just as hair dryer and many others (Shen,. and Wang, , 2018,). The major gaol
of the business is to encourage the new youth of technology. They give quality goods to
enrich the living standard of different users. They assist the company to raise at an
expandable ratio in the marketplace. On the other side, in this presentation there will be
explanation regarding a particular issues which exists in the industry. Along with this , there
would be application of innovative methodology to reach out the operations systematically
in an organisation. In instance this will elaborate construction and execution of a successful
strategy .
MAIN BODY
Company overview -
Dyson is the international company which deals in hair dryers and many other new
things the company was founded in 1991 at Malmesbury, England . It gives electronic
household appliances like vacuum cleaner and many others. Because of the ethical activity
the company has created answers and added a competitive benefits in comparison of others
rivals. They have managed to have success the goals and aims in a systematic manner. The
major issues which is braked the company to act by their complete efficiency of the goods.
Here are different kinds of competitors which is giving the similar goods and services at a
reasonable cost. This is the main factors in which Dyson is backing behind. They requires
to lower value of the goods to add a rivalry benefits in the business (Jugend, and et., al,
2020).
Vision of the company
the major vision of the company is to give quality goods to the users and inspire the
new generation of technicians and assist to attain a systematic growth in the company.
Models for examine the internal and external surroundings of the company -
Swot analysis -
it is framework that helps in understanding the internal factors that effect the company.
1. Strength - this is the positive points if the company that makes it the unique identity.
1