Innovative Idea for Dyson: Sanitization in Vacuum Cleaners

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Apply theories of innovation and idea generation to products, processes or services to develop
an innovative idea.......................................................................................................................1
Devise a proposal for an innovative product, process or service for a working organisation and
produce an implementation plan.................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Innovation is the process which is defined as the developing a new ideas or innovating of
something new within the product of an business organisation. It is very important for the
organisation to keep innovating in their products or services which have several benefits in order
to achieve success and growth. The innovation is related to the developing process of the
business organisations products, process or services which is applied within the working
environment. There are several innovation theories which need to be adopted in order to gain
competitive advantage. The innovation helps the organisation in attracting the customers
attention towards the brand. The chosen organisation for this report is Dyson which is the
multinational technology company situated in London. The company designs and manufacturers
various house hold appliances such as vacuum cleaners, hand dryers, purifiers etc. there is the
innovation which is bough in the vacuum cleaners in order to bring innovation within the product
of the company. (Shao, and et.al., 2020). This report will include the theories of innovations
and the plan for generating the innovative idea within the organisation.
MAIN BODY
Apply theories of innovation and idea generation to products, processes or services to develop an
innovative idea
It is very important for the business organisations tto innovate and bring new ideas within the
company in order to enhance development and productivity within the business enterprise. This
also increases in the brand image of the company which helps the company in attracting the
wide range of customers. It is very essential for the marketers to think out of box which can
bring the organisation in the minds of the customers. The innovation should be in such a manner
that it is beneficial for the customers use. The company can fascinate the maximum quantity of
customers by executing there services in United Kingdom. As in context of Dyson, the company
provides the various product of home appliances in which the vacuum cleaners is the essential
for the customers and this is most useful product. It is been identified that the plan is to innovate
vacuum cleaners in such a way that it is impactful for the use of the customers the innovation
which is brought to bring the sanitization concept in vacuum cleaners which will also sanitize in
order to keep the area and clean and sanitised as well. As this innovation will impact in a positive
way in the minds of the customers. After pandemic the sanitisation has become the most
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