Marketing Campaign for Dyson's V15 Vacuum Cleaner

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
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Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
It is very crucial for the management of the business organization to develop
an effective marketing campaign during performing the marketing activities. This not
only helps in increasing the sales of the company but also helps in increasing the
profitability for the firm (Pinarbasi, 2019). The main motive behind developing the
marketing campaign is to spread the awareness of the company products in the
market. The following report is based on the Dyson company which is a well known
multinational organization, founded by James Dyson in 1991. The firm headquarters
are situated in Malmesbury, England. The following report is based on the marketing
campaign of Dyson's V15 Vacuum cleaner.
Campaign objectives
There are different objectives which are set by the higher authorities of the
company which are beyond the development of V15 Vacuum Cleaner of the selected
company (Nwankwo and Richards, 2020). By developing effective marketing
campaign these set objectives can only be attaining. While developing the marketing
campaign SMART objectives are set by the business organization. In relation to the
marketing campaign of the Dyson V15 vacuum cleaner, the different objectives have
been discussed below: -
 In the upcoming next 3 months, spread the good image and awareness of the
vacuum cleaner in the market.
 Increase the company profitability by 20 % within the next 2 quarters.
 Enhance the customers engagement on the digital platform by 30 %.
 Increase the sales of the V 15 vacuum cleaner by 10 % within the next 1
quarter.
Improving the brand image of respective business
organization in the market.
Measurement of success
Different types of measurement tools must have to be must have to be adopts
by the management of the Dyson in order to identify the success rate of the Dyson