Marketing Mix Strategies for Dyson's V8 Vacuum Cleaner

Business Management
BMP4004
Contemporary Issues in Marketing
The nature and importance of the
marketing mix within the marketing
process
Contents
Introduction p
1

An explanation of marketing p
An explanation of marketing mix p
A brief theoretical explanation of 4Ps marketing mix
p
Introduction of product/service
p
Application of 4Ps marketing mix to the selected
product/service p-p
Product p
Price p
Place p
Promotion p
Conclusion p
References p
Introduction
2

Business environment has become so innovative and dynamic that it keeps
on changing. Nowadays market is changing so rapidly that the business has to adopt
different marketing strategies (Deepak and Jeyakumar, 2019). Currently, the concept
of contemporary marketing has been adopted by various business due to the rapid
change in the market. This concept includes alteration in the technology, customers
taste and preferences which are current issue in the business environment. This
leads towards the immediate modification in the current product of the business.
Contemporary issues are adopted by the companies in order to know and study
about the problems faced by them in marketing. This particular report deals with the
Dyson Ltd, which is the British international company of technology. The company
also focuses on producing and designing the various appliances of the household.
The following report also deals with the marketing and marketing mix strategies. In
addition to this, the report will also cover about the application of the marketing mix
for the chosen product. A complete brief of the product which is produced by the
company will be also included in this particular report.
An explanation of marketing
Marketing is one of the most important factor that helps business
organization to remain in the market for the long term and develop good image of the
organization in the eyes of the customers. Marketing refers to the selling and
advertising the products to the potential customers (Park, 2020). This is the practices
adopted by companies in order to attract large number of customers towards the
product. This is the activity in which helps to develop good relationship among the
customers and managers. Through marketing, the firm are able to create eagerness
about the product in the mind of the customers. Marketing strategies should be
adopted by all the business organizations in order to gain success and development.
In order to achieve long term goals and success, the business should adopt
appropriate and effectual techniques of marketing. As marketing is one of the
essential element which help the firm to connect with the customers and build good
brand image. Marketing also provides the customers with the good knowledge of
product which can be very important for the business. The marketing techniques are
adopted by every organization who are providing products to the customers. At a
particular time the company can adopt various marketing and advertising strategies
that helps them to advertise the products which the company are offering. As there
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